SaaS Positioning with Marc Thomas

Can you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Visit our website for the detailed episode recap with key learnings.

• Powered by Search — Marc’s place of work
• Obviously Awesome — a book by April Dunford
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• The Saas Positioning Canvas
• Blink — book by Malcolm Gladwell
• Powered by Search blog
• Follow Marc on Twitter

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This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.