LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now. In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock the secrets to effectively utilize the platform for business expansion and increased brand visibility. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/...
Oct 31, 2023•25 min
“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a better way! Link to Post: https://www.linkedin.com/posts/meganmorreale_contentmarketing-seo-ai-activity-7106369732034842625-OPaG?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.lin...
Oct 24, 2023•25 min
What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post: https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: ...
Oct 17, 2023•22 min
We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and tactic and the relief that comes when we get this right. Link to Post: https://www.linkedin.com/posts/ashleylewin_starting-a-podcast-is-not-a-strategy-activity-7096826739011584000-bVES?utm_source=share&utm_medium=member_desktop Connect with us: Be...
Oct 05, 2023•14 min
"Our target audience is the entire universe! We're going intergalactic, baby!" In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them. Link to Post: https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://ww...
Oct 03, 2023•26 min
We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes. Link to Post: https://www.linkedin.com/posts/aniketmishralive_shorts-youtube-youtubeshorts-activity-7104457852215341056-BIrs?utm_source=share&utm_medium=member_desktop Connect ...
Sep 28, 2023•22 min
We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives. On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership. Link to Post: https://www.linkedin.com/feed/update/urn:li:activity:7095777130587832322?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn...
Sep 26, 2023•24 min
How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best! On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success. Link to Post: https://www.linkedin.com/feed/update/urn:li:activity:709030851...
Sep 14, 2023•16 min
Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?" On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong. Link to Post: https://www.linkedin.com/feed/update/urn:li:activity:7090717816135266304?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivi...
Sep 12, 2023•20 min
Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM? On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link to the posts discussed: https://www.linkedin.com/posts/phoenikhs_advertising-storytelling-copywriting-activity-7090631979267731456-1rxU?utm_source=share&utm_medium=member_desktop https://www.linkedin.com/feed/update/urn:li:activity:709764484253664051...
Sep 07, 2023•21 min
On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link to Post: https://www.tiktok.com/t/ZT8NLwXct/ Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/...
Sep 05, 2023•23 min
Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. L...
Aug 31, 2023•24 min
As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode: Why it’s vital to listen to consumers and not try to craft artificial hype How “negative” PR can still be turned positive The need for content marketers to remember the importa...
Aug 29, 2023•23 min
On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work? Link to Post: https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvm Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/i...
Aug 24, 2023•27 min
On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how they can reshape the way marketing leaders approach their roles. Link to Post: https://www.linkedin.com/posts/emilgkristensen_10-non-marketing-books-every-marketing-leader-ugcPost-7082002656298180608-ymFg?utm_source=share&utm_medium=member_ios ...
Aug 22, 2023•25 min
Don’t make the BIG mistake… Trying to tie results to individual tactics. On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the question: Are you targeting the right people with the right message in the right places? Link to Post: https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-saasmarketing-attribution-activity-7084528087035490304-9DTA?utm_source=share&utm_medi...
Aug 17, 2023•18 min
How do you build a content powerhouse from scratch? On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies. Discussed in this Episode: How to set strategic goals for your content The importance of focus and what channel you should aim to dominate When is the right time to scale your content efforts? Link to Post: https://www.linkedin.com/posts/devinreed_ive-led-content-teams-at-two-1b-companies-activity-7080561207341977600-DAQB...
Aug 15, 2023•28 min
On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to Posts: Obaid: https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&a...
Aug 10, 2023•45 min
Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same. Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/ Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/...
Aug 08, 2023•19 min
You get about 2 seconds to make an impression. In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post: https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/...
Aug 03, 2023•12 min
We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different). Creators inside your company, that grow the media brand of your organization, and by proxy the company brand... helping your ...
Aug 01, 2023•17 min
In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target audience on the professional networking platform. Link to Post: https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-activity-7071417883469258752-yERM?utm_source=share&utm_medium=member_desktop Post from Justin Rowe:...
Jul 27, 2023•18 min
Life has boundaries we perceive, but they’re often more flexible than we think. On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. Discussed in this Episode: Stepping away to get ahead Entrusting your team with more responsibility How to find contentment even as you strive to achieve big goals Link to Post: https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdf Connect ...
Jul 25, 2023•23 min
“Anyone can always do/give 10% more.” In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode: How habits compound over time The necessity of honing your craft The ability to be content yet always work to improve Link to Post: https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketing-demandgeneration-activity-6973185564585967616-09J-?utm_source=share&utm_medium=member_desktop ...
Jul 20, 2023•19 min
Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings. Discussed in this Episode: How to start building an owned audience Why Lead gen is not the optimal strategy to use on paid social Link to Post: https://www.linke...
Jul 18, 2023•15 min
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode: The pros & cons of the three motions How to start a media brand from scratch The value of launching a media brand in this economic climate
Jul 13, 2023•54 min
In this episode, James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point. Discussed in this episode: Making content work harder for your organization SEO as the Zombie of Marketing Ensuring your SMEs avoid creating commodity content
Jul 11, 2023•18 min
Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”. In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode: The power of a strategic marketing plan Crafting your brand story and narrative B2B Marketing budgets Link to Post: https://www.linkedin.com/post...
Jul 06, 2023•22 min
What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out? In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post: https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/j...
Jul 04, 2023•24 min
Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better? On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyond Link to Post: https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activ...
Jun 29, 2023•35 min
