The BIG reason marketing isn't working in B2B (and how to fix it)
Jul 06, 2023•22 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.
In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum.
Discussed in this Episode:
Link to Post:
https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum.
Discussed in this Episode:
- The power of a strategic marketing plan
- Crafting your brand story and narrative
- B2B Marketing budgets
Link to Post:
https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
For the best experience, listen in Metacast app for iOS or Android