$57,000 to win one deal?! Chris Walker SOUNDS OFF
Jul 18, 2023•15 min
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Episode description
Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook?
Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying.
On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings.
Discussed in this Episode:
Link to Post:
https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying.
On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings.
Discussed in this Episode:
- How to start building an owned audience
- Why Lead gen is not the optimal strategy to use on paid social
Link to Post:
https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
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