Apple has crafted a new category, drumroll please… “Spatial Computing”! On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning from Apples positioning around the new technology. Link to Post: https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-activity-7071944558485409792-bdl0?utm_source=share&utm_medium=member_desktop Connect with us: James:...
Jun 27, 2023•20 min
You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website. On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction. Link to Post: https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&utm_medium=mem...
Jun 22, 2023•18 min
Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers. Link to Post: https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/...
Jun 20, 2023•17 min
In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly. The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&utm...
Jun 15, 2023•21 min
Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". As a work psychologist, Ian brings a unique perspective to the social media landscape. With a focus on B2B marketers and content creators, Benji seeks Ian's advice on improving CEOs' brands and subject matter experts on social media platforms. The conversation takes an exciting turn as Ian exposes his top four myths of so...
Jun 13, 2023•31 min
In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline. April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post: https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dg...
Jun 08, 2023•15 min
The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be consistent on LinkedIn. In this episode, James and Benji talk through how to get your CEO consistent on social media, and how to measure that content. Link to Post: https://www.linkedin.com/posts/devinreed_contentstrategy-activity-7057085006141095936--KpA?utm_source=share&ut...
Jun 06, 2023•19 min
Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite learnings from this post and give you practical takeaways for your next LinkedIn ad campaign. Link to Post: https://www.linkedin.com/posts/kirillvdov_b2bmarketing-performancemarketing-ppc-activity-7056870224213544961-R-FW?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/j...
Jun 01, 2023•22 min
“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?” - Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do the guys agree? Disagree? Could this be a mentality to bring into business and marketing? LinkedIn Post from Vin Matano: https://www.linkedin.com/posts/vinmatano_you-might-think-failure-happens-all-too-activity-7057382065746374656-M0uj?utm_source=share&...
May 30, 2023•20 min
“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew Davies On this episode, Benji and James discuss the power of internal marketing and where it can be easy to go off track as you scale. This episode topic was sparked by a post from friend of the podcast Andrew Davies, you can find his post here: https://www.linkedin.com/posts/andjdavies_internal-marketing-needs-a-makeover-when-activity-7038877477036814336-89YR/?utm_s...
May 25, 2023•20 min
Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration? Today, James and Benji are joined again by Mark Jung to discuss a recent post from Eddie Shleyner, about the power of being less productive. Link to Post: https://www.linkedin.com/feed/update/urn:li:activity:7047180432748003328/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aa...
May 23, 2023•17 min
On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly. Link to Post: https://www.linkedin.com/posts/markpjung_how-to-build-a-media-company-well-played-activity-7043954983142129664-Amxz/?utm_source=share&utm_medium=member_desktop Connect with us: Mark: https://www.linkedin.com/in/markpjung/ James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/...
May 18, 2023•14 min
If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji breakdown the quarterly meeting MJ Smith is executing and how you integrate something similar with your sales dev team. Link to Post: https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7049113560811008000-2R4N/?utm_source=share&utm_medium=m...
May 16, 2023•18 min
On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications. Link to Post: https://www.linkedin.com/posts/steffenhedebrandt_googleanalytics-b2bmarketing-webanalytics-activity-7051832783605784576-RJNz?utm_source=share&utm_medium=member_ios Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/ Dan: https://www.linkedin.com/in/digitalm...
May 11, 2023•18 min
In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post: https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516983296-u_xt?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linked...
May 09, 2023•14 min
On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs. Discussed in this Episode: The 3 phases of Bullseye Marketing Leveraging your website to see the greatest ROI Social media vs Email marketing Buy the book now: https://www.amazon.com/dp/B0BXQNGH6K?&linkCode=sl1&tag=artillerymark-20&linkId=2bbbe7c143b07666d3c7...
May 04, 2023•32 min
In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post: https://www.linkedin.com/posts/josue-valles_55-classic-apple-ads-every-marketer-should-activity-7044284080141598720-UCYu/?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://...
May 02, 2023•28 min
Today, James and Benji are joined by Andrew Davies , CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
Apr 27, 2023•15 min
Today, James and Andrew Davies , CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.
Apr 25, 2023•16 min
Today, James and Benji are joined by Andrew Davies , CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott . What does the rise of AI mean for our work in B2B marketing? Should we fear the future or be excited about it?...
Apr 20, 2023•17 min
Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden , Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.
Apr 18, 2023•21 min
How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.com.
Apr 13, 2023•20 min
Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in their 2 cents on the art form of reposting and how even with all the discussion on the topic, many continue to struggle to execute on this.
Apr 11, 2023•15 min
Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter. Discussed in this Episode: Examples of company evolution and experimentation The difficulties in steering a large organization in a new direction Better ways to test ideas
Apr 06, 2023•16 min
Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads. Discussed in this Episode: What makes the best LinkedIn ad creative? Strategic Repurposing Cold Outreach vs Retargeting
Apr 04, 2023•14 min
Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.
Mar 31, 2023•25 min
Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five. Discussed in this Episode: Copywriting skills Startups The power of social media and community
Mar 29, 2023•20 min
On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?
Mar 27, 2023•17 min
On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by category, for business professionals.
Mar 24, 2023•20 min
On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting a free tool for your market.
Mar 22, 2023•11 min
