#1220 Julie DeLucca-Collins of GoConfidentlyCoaching.com started her coaching business during the pandemic, when she lost her job. She realized she wanted to support others in stopping the overwhelm, getting focused, and building their business. Julie and I talk about how she's working with her clients now, and some of the issues that are coming up for her. She has multiple offerings, but some of the newer things she wants to offer don't seem to fit quite right—at least not on the surface. Show ...
May 05, 2022•29 min•Ep. 1220
#1219 Michelle Mozes of MichelleMozes.com helps people with their branding, and business is going well. A big part of her success is that she's kept herself at the center of her brand, which lets her stand out from her competitors. Michelle has managed to 4X her revenue, but she's also feeling the urge to do more… she's just not sure exactly how, or as you'll learn today, why . She thinks she should create her own online course, but she's not convinced it's the right move, and she's feeling stuc...
Apr 28, 2022•27 min•Ep. 1219
#1218 Ling Yah Wong is the host of So This Is My Why , a cool podcast that draws some amazing guests. And she wants to know, how can she best leverage these big names? She wants to do it the right way, by using these big names to help grow her audience and create a win-win for everyone. So, how can we “name drop” in a way that feels authentic and not slimy? Doing things authentically and ethically is exactly what we want, especially as we're growing—because that's often where people fall off. Sh...
Apr 21, 2022•31 min•Ep. 1218
#1217 Today we're talking with Michelle Waters, who has two businesses, reThink ELA and reThink Your Lifestyle . She's a former teacher who is noticing a big shift happening in the teaching world, with many teachers thinking about moving on and creating something new, either on the side or full-time. She's created reThink Your Lifestyle to help teachers figure out what kind of business they should start based on what they love the most about teaching. Meanwhile, with reThink ELA, she creates les...
Apr 14, 2022•28 min•Ep. 1217
#1216 Today we're talking with Karthik Vijayakumar of DesignYourThinking.com . Karthik is a member of SPI Pro, and through his participation in the community has found a new direction for his business that he's really excited about: sales page copywriting. But he's having a dilemma around leaning in to who he is—especially because he gets a lot of inspiration from myself and from Team SPI. He's struggling with how to balance being inspired and motivated by somebody, but not wanting to step on th...
Apr 07, 2022•30 min•Ep. 1216
#1215 Today I'm talking to Matt of SkylandersCharacterList.com , who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience !) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go w...
Mar 31, 2022•23 min•Ep. 1215
#1214 This might be one of the most useful episodes of this podcast you've heard in a long time. Michelle Krieg does a lot of work in the yoga space, and she's had a long journey to get to where she's at, with a lifestyle that she loves for the most part. But she's still feeling held back. Through our conversation, Michelle realizes she needs to let go of some of the thought patterns she's been operating with recently. She realizes she needs to let go of her regret that she's not using the degre...
Mar 24, 2022•33 min•Ep. 1214
#1213 Today we're speaking with Alexandra Mannerings of Merakinos, a data services and analytic education company devoted to helping nonprofits and mission-driven organizations amplify their impacts through data. Alexandra is trying to transform the way nonprofits use data and analytics to be more successful with their chosen mission. Her services cost a lot, but she doesn't want to exclude organizations that can't afford the services of a data analyst. I help Alexandra brainstorm how she can va...
Mar 17, 2022•28 min•Ep. 1213
#1212 Today we're speaking with Ashton and DC, a wife-and-husband combo with a real estate business called REI Remodel . They're creating educational materials for would-be real estate investors, and they also want to build a "club" or community for these folks. As you know, at SPI we're all about the power of community, and I talk with DC and Ashton about the iterative process they can use to know exactly how to build that community. We discuss how they can find and talk to their target audienc...
Mar 10, 2022•26 min•Ep. 1212
#1211 Today, we're speaking with Jodi Gregory from SeekInfo.com . Jodi helps people with advanced research strategies—way more than just a simple Google search. She's been doing this for twenty years now. And recently, she's had an inclination to teach people how to do what she's been doing through a cohort-based course . But she's feeling stuck with how to get the course up and running— and especially how to find students for it. I help Jodi nail down just who this specialized course may be for...
Mar 03, 2022•30 min•Ep. 1211
#1210 Today I'm talking with a self-proclaimed introverted entrepreneur, Mark Wilson, who has a company called Sales for Introverts . Yes, he helps introverts become better salespeople. I think it's an awesome niche, and not just because I'm an introvert myself. I know the mindset struggles of making sales and growing a business when you don't feel naturally extroverted. Mark has overcome his own introvert sales struggles and put what he's learned into an online course—and now he wants to do a b...
Feb 24, 2022•30 min•Ep. 1210
#1209 Today we're speaking with Dan Bennett, known as The Antipreneur. He helps entrepreneurs make better videos, tell better stories, and build better businesses. Dan has a lot of experience on YouTube and building audiences. He does a great job connecting with people in person, and he needs some help bridging the online and IRL worlds. We talk YouTube and storytelling, quizzes and lead magnets, the awesomeness that is SPI Pro, and even live podcasts. There are a lot of golden nuggets you'll pi...
Feb 17, 2022•24 min•Ep. 1209
#1208 Today, we're talking with Trixi from SewASoftie.com , a not-for-profit charitable opportunity that helps kids learn how to sew. Sew A Softie has been growing tremendously. Trixie's challenge now is figuring out what to do next and how she can grow her brand awareness and reach even more people. The catch is that Sew A Softie is a one-person show, so Trixie is limited in terms of how much time she can devote to new projects. One key opportunity might be to find others in the arts and crafts...
Feb 10, 2022•25 min•Ep. 1208
#1207 Today we're speaking with Chris Tiley from Never Too Old to Lift . He's a physiotherapist (physical therapist, in US terms) who works mostly with older folks who want to move and feel better. Chris's approach to helping people feel better and get stronger is through strength training—hence the name of his business. But as we talk about today, strength training may be what people need to feel better. So how do we guide people from what they want to what they need ? That's what we tackle tod...
Feb 03, 2022•26 min•Ep. 1207
#1206 Today we're talking with Kim, who runs GentlyBeing.com and the YouTube channel of the same name. She creates these really cool spiritual, meditative videos that relate to the season we're in, like the winter solstice, the full moon, and other times of year. She has over a thousand subscribers, and she's in the middle of trying to understand how she can scale up and do even better. We go through a few different ideas for Kim's YouTube strategy, including using playlists smartly, and how she...
Jan 27, 2022•25 min•Ep. 1206
#1205 Today we're talking to Jim from Spanish and Go , who joined us in episode 1,151 . Jim and his wife and business partner, May, run a business that connects English speakers who want to travel to Spanish-speaking countries with people in those countries, to help them learn the language and culture. Unfortunately, Spanish and Go was incredibly affected by the pandemic in a not-so-great way. Jim and May had to cancel several Spanish immersion retreats they'd lined up right before the pandemic ...
Jan 20, 2022•25 min•Ep. 1205
Today, we have another person who's been on the show before, back in episode 1116 : Jake Lang from TheEntrepreneurRideAlong.com and author of StepOneBook.com . At the time of that first conversation with Jake, he was focusing on so many different business ideas. So I suggested he narrow things down a little bit. He took my advice, and seems to be hitting his stride. I love the new direction he's taking and how he's both getting time back and putting more dollars in his pocket as a result. Show n...
Jan 13, 2022•18 min•Ep. 1204
#1203 Happy New Year, and welcome to episode 1,203 of AskPat 2.0! We have another "Where are they new?" episode today. Sam Gavis-Hughson has been an AskPat 2.0 guest not once , but twice before. His company, Byte-by-Byte.com , helps people get their dream jobs as software engineers. The way Sam's business has progressed since we first talked to him has been really incredible, going from a single $37 course to a nearly $4,000 program. What does Sam's business look like now? How did he pull that o...
Jan 06, 2022•25 min•Ep. 1203
#1202 I'm excited to bring back Steve Collins of TeachHoops.com, who joined us in episode 1013. His target audience is other basketball coaches at all levels, and when we last spoke, he was building his membership site. Well, Steve has made some even bigger strides since then. He's building out his YouTube channel. And get this—he has not one, not two, not three, but four podcasts. Yes, four. How does he manage production for four separate shows? That's one of the things we talk about today. And...
Dec 30, 2021•19 min•Ep. 1202
#1201 In today's “Where are they now?” episode we're chatting with Tarun, a dentist who was with us in episode 1,035 . Back then, I helped him through his hangups about creating his own recorded content after his in-person dental work over at 3d-dentists.com was affected by the pandemic. This is a fun episode, and I think you'll be surprised and impressed to hear what Tarun's been up to. Although his work-life balance has been a bit of a challenge, he's moved on to some really exciting new stuff...
Dec 23, 2021•23 min•Ep. 1201
#1200 I'm excited to bring back another entrepreneur who's been on the show before: Meryl Johnston, the founder and CEO of Bean Ninjas, an accounting service for ecommerce businesses. Meryl was on episode 1,113 , when she was thinking of adding some new services and even creating an all-new brand. Not surprisingly, a lot has changed for Meryl since then. Her business has made some pivots, and she shares some big announcements that I'm excited to share with you. She's even started a family. Oh, a...
Dec 16, 2021•28 min•Ep. 1200
#1199 In today's "Where are they now?" episode, David Orozco of OrozcoNutrition.com returns to talk about what's happened for him and his business since our first conversation in episode 1,141 . Back then, he was balancing a couple of brands and trying to figure out which one to focus on and how to organize everything he was doing. Since then he's gone through a rebrand and narrowed down his ideal customer avatar. Today we talk about David's recent hires, as well as some strategies you can apply...
Dec 09, 2021•29 min•Ep. 1199
#1198 We're finishing up the year with a string of "Where are they now?" episodes to inspire you and get you excited for 2022. These are episodes where we bring back people who I've coached on the show before to talk about where they're at now. Today we're talking with Lela Burris , who is a professional organizer turned blogger. The last time we chatted with Lela, in episode 1,142 , she was having some trouble. She was having identity issues related to what she should focus on with her brand. S...
Dec 02, 2021•24 min•Ep. 1198
#1197 This month we've been bringing back people who've been coached on the show before to see how things are going. And today we're reconnecting with Jake Gosselin of Churchfront , which helps ministries lead gospel-centered, tech-savvy worship. To this point, Jake's business has centered around a membership program and online course. He also has a popular YouTube channel under the same name. The last time he was on the show we discussed how he could potentially offer another, high-ticket item ...
Nov 25, 2021•29 min•Ep. 1197
#1196 Today we're talking with Mark Savant, who I interviewed back on episode 1165. Flash forward to today, and Mark is doing such an amazing job. In fact, as Mark tells me, he's made more money in the past three months than he did the past three years! But like many entrepreneurs whose business starts taking off, he's encountered a new set of problems and decision points. The main thing Mark is trying to figure out is how to organize and position his many services: what's the best way to presen...
Nov 18, 2021•27 min•Ep. 1196
#1195 All this month, November 2021, we're doing “Where are they now?” episodes. These are my favorite episodes to do, because we bring back people who have been coached on the show before, and learn what they did, what they didn't do, what has happened since. Today we're talking with Rose Griffin, who has a business over at ABA Speech. She is a speech language pathologist who helps so many people, not just through her website at ABASpeech.org , but also through her podcast, Autism Outreach . An...
Nov 11, 2021•20 min•Ep. 1195
#1194 Today we're welcoming back Joaquin Elizondo of HollywoodEditingMentor.com . Joaquin helps people break into Hollywood as an editor. There's a lot of people online who teach editing, but Joaquin teaches the business of it and how to actually break into this industry, how to network and develop relationships. Joaquin's doing some amazing things, and he's a mentor to so many people. But he's gotten to a point where he needs some help figuring out his next move. We talk about what's happened f...
Nov 04, 2021•23 min•Ep. 1194
#1193 We have another special "Where are they now?" episode today. Our guest was actually one of the very first AskPat 2.0 guests: Cathy Mazak of CathyMazak.com . Cathy is a tenured professor who has a business helping academic womxn find time to write so they can make an impact in their academic field and have a balanced, fulfilled life. (It's spelled that way because, as Cathy says on her website, the business is geared toward helping women as well as non-men and nonbinary folks "change the cu...
Oct 28, 2021•24 min•Ep. 1193
#1192 Today we've got a great conversation with Mike Lander from Piscari . Mike helps sales and account teams learn how to negotiate through his online courses and consultations. He's been productizing some of his services and started to diversify, but he needs help generating more income from his courses. We discuss not just how to diversify smartly, but how Mike can lean into some of his superpowers and position his digital course to generate more sales. Mike is in the B2B space, which is a li...
Oct 21, 2021•26 min•Ep. 1192
#1191 Today we're speaking with Tracy Diane Jones, a geologist, author, and owner of the website Mini Me Geology . Not only does her business name have a nice ring to it, but Mini Me Geology is also a great resource for kids, teachers, and parents, to learn more about rocks. And Tracy does literally rock! She helps kids develop a love for geology through the kits, books, and activities available on her website. With the rise in interest in STEM education, Tracy's business was doing pretty well, ...
Oct 14, 2021•22 min•Ep. 1191
