How Do I Turn Viewers and Listeners into Members?

#1205 Today we're talking to Jim from Spanish and Go, who joined us in episode 1,151. Jim and his wife and business partner, May, run a business that connects English speakers who want to travel to Spanish-speaking countries with people in those countries, to help them learn the language and culture. Unfortunately, Spanish and Go was incredibly affected by the pandemic in a not-so-great way. Jim and May had to cancel several Spanish immersion retreats they'd lined up right before the pandemic began and refund everyone who had signed up. Their YouTube ad revenue was slashed in half. And they had just started a podcast with a membership component to create some extra income. We talk about some of the things Jim and May did first in the wake of this shock. And we'll talk about the moves they've made since and where they are now. I think you'll find this one helpful if your business has been struggling lately, from the effects of the pandemic or otherwise. Show notes and more at SmartPassiveIncome.com/ap1205.

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