How Do I Authentically Lean into My New Direction?

#1216 Today we're talking with Karthik Vijayakumar of DesignYourThinking.com. Karthik is a member of SPI Pro, and through his participation in the community has found a new direction for his business that he's really excited about: sales page copywriting. But he's having a dilemma around leaning in to who he is—especially because he gets a lot of inspiration from myself and from Team SPI. He's struggling with how to balance being inspired and motivated by somebody, but not wanting to step on their toes or make it appear like he's blatantly copying them. We talk about the difference between emulating vs. copying others, and we dig into the strategy and psychology of pricing your services. Show notes and more at SmartPassiveIncome.com/ap1216.

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