How Do I Sell a High-Ticket Product Authentically?

#1203 Happy New Year, and welcome to episode 1,203 of AskPat 2.0! We have another "Where are they new?" episode today. Sam Gavis-Hughson has been an AskPat 2.0 guest not once, but twice before. His company, Byte-by-Byte.com, helps people get their dream jobs as software engineers. The way Sam's business has progressed since we first talked to him has been really incredible, going from a single $37 course to a nearly $4,000 program. What does Sam's business look like now? How did he pull that off? That's what we'll unpack today. This episode could be a great one if you're considering how you might take something you started with and turn it into a high-ticket item that serves fewer people, but does so more deeply and makes you more money.

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