Agency Dealmasters podcast - podcast cover

Agency Dealmasters podcast

Nathan Anibabaagencydealmasters.com
Nathan Anibaba interviews smart and influential marketing agency leaders whose work and ideas have dramatically influenced the market and business of agencies and businesses.
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Episodes

Emma Robson on new business events for agencies

Emma Robson leads the events team at Ingenuity across both UK and Dutch markets. She is also part of the Ingenuity Senior Leadership Team. Ingenuity’s B2B new business events provide creative agencies and tech businesses with an opportunity to get in front of engaged brand marketers they wouldn’t normally have the chance to meet.

Apr 21, 202113 min

Raffaele Apostoliti (trailer)

Raffaele Apostoliti is the President & CEO of Expandi Group, a leading global B2B marketing agency serving many of the top B2B brands globally. Clients include Microsoft, Microfocus, Samsung, IBM, and Google to name a few. They employ more than 400 people in marketing and operations and have a mission to grow their clients' business by building data-driven, performance-led and sales-oriented marketing programs.

Apr 20, 20212 min

Paul Mellor on making brands famous and the power of difference

Paul Mellor is the MD (Masters of Decibels of Mellor and smith) If you are interested in how to make your agency and your work for clients stand out in a sea of sameness, then this is the podcast for you. This is all about the power of standing out and difference. He says, 89% of the work out there is ignored, and he shares some of the ways they stand out as an agency. They’ve done some breathtaking work and really punch above their weight as a creative firm. If you are interested in: 🔸 Buildin...

Apr 19, 202147 minSeason 1Ep. 124

Paul Mellor (trailer)

Paul Mellor is the Master of Decibels for Mellor & Smith. They make brands famous and say he’s the loudmouth at the company. They work with brands who know the power of difference, who want to light a fire and be memorable. Brands who want to be famous. Clients include: Amazon, Expedia, Emma Mattresses, Ikea and Bionic to name a few.

Apr 18, 20212 min

John Harris discusses B2B, advertising and network agencies

John Harris is the President and CEO at Worldwide Partners. He manages a network of 70 independent agencies who manage over $5 billion is worldwide advertising revenues. He started his career in the beer industry where he learned about marketing, branding and shopper marketing and adversing from the ground up, which gives him a very unique lens with which to view driving demand and growing brands. If you are interested in such things as: 🔸 The future of the networks 🔸 The priorities of CMOs 🔸...

Apr 13, 20211 hr 11 minSeason 1Ep. 123

John Harris (trailer)

John Harris is the President & CEO at Worldwide Partners, one of the world’s largest advertising and marketing communications network made up of 70 independent agencies in 40 countries employing 4,500 people. Clients include Lufthansa, Microsoft, Pfizer, McDonald’s, Amazon, 3M and Las Vegas Tourism. Worldwide Partners agencies manage over $5 billion (USD) in worldwide advertising expenditures. John has held senior roles in TBWA, The Integer Group, Smash Burger, Location 3 and Worldwide Partn...

Apr 11, 20212 min

Jenny Plant gives practical advice on account management

Jenny Plant is the Founder at Account Management Skills. She set up Account Management Skills in 2010 with the intention of helping account managers in creative agencies grow their confidence with clients. We talk about: 🔸 What makes a great account manager 🔸 What the difference is between account management and project management and how agencies typically have one person doing both roles and why that’s such a mistake. 🔸 We discuss how she suggests structuring account teams. We also spend a ...

Apr 07, 202142 minSeason 1Ep. 122

Jenny Plant (trailer)

Jenny Plant is the founder of Account Management Skills Training and is on a mission to help agency account managers and directors to develop sales skills earlier in their careers so they can become more commercially aware and confident in managing client relationships. She has 30 years experience in agency account management. She coaches agency account managers and directors through her Account Accelerator coaching programme, a 90 day step by step process to go from unpredictable project revenu...

Apr 06, 20211 min

Jason Megson on global experiences for the world’s top brands

Jason Megson is the Managing Director and Vice president at George P.Johnson. One of the leading experience agencies in the world. They have doubled the size of their business in the last 5 years. They've been around for over 100 years and work with the world’s top brands to deliver creative solutions and experiences. We talk about how to create experiences for B2B brands today and how they are applying principles the consumer world. He shares some fascinating examples. If you are interested in:...

Mar 30, 202144 minSeason 1Ep. 121

Jason Megson (trailer)

Jason Megson has had 21 years of marketing and events experience at some of the best independent and networked agencies in the UK and beyond including FCB, WPP and Ogilvy. He now runs George P Johnson a global experience marketing agency. For over a century they’ve been partnering with the world’s top brands to deliver creative solutions that make a real difference. Their ideas create impact, inspire audiences and grow business.

Mar 29, 20212 min

Robin Jaffray on the new network agencies & brand strategy

Robin Jaffray is the founding Partner at R&D Associates with Tim Doust. This is a masterclass on the new network agencies and growing brands. We talk about their growth planning & business development services, strategic leadership consulting. Robin has built a Stella career, starting at Leo Burnett in the 90s then onto McCann where he became global strategy director and worked on the Microsoft business, managing Xbox and Windows products. He talks about his 7.5 years with FCB Inferno he...

Mar 24, 202150 minSeason 1Ep. 120

Robin Jaffray (trailer)

Robin Jaffray is the Founding Partner at R&D a strategic business consultancy that helps creative businesses and brands develop and flourish. They offer growth planning & business development services, strategic leadership consulting, as well as a range of off-the-shelf solutions to in-housing, global insights, IP development and networking. They have also created a holding company proposition, without the holding company, connecting the agencies with though unique methodologies to provi...

Mar 22, 20211 min

Ricky Abbott discusses ABM and connected B2B experiences

Ricky Abbott is the President of Americas for Transmission. He works with clients across the technology sphere to help them link inbound, outbound, and marketing technology together to unify their marketing activity and identify the value it's delivering. He has worked with many large fortune 500 brands to build true revenue-generating marketing engines, whether that's combining brand with demand-gen or creating an account-based approach. This week's episode of Agency Dealmasters is sponsored by...

Mar 16, 202154 minSeason 1Ep. 118

Ricky Abbott (trailer)

Ricky Abbott is the President of Americas for Transmission. He works with clients across the technology sphere to help them link inbound, outbound, and marketing technology together to unify their marketing activity and identify the value it's delivering. He has worked with many large fortune 500 brands to build true revenue-generating marketing engines, whether that's combining brand with demand-gen or creating an account-based approach.

Mar 15, 20212 min

Peter Czapp on how 2000+ agencies feel right now

Peter Czapp is the Co-founder of The Wow Company, an accountancy practice that specialises in working with growing agencies. Peter also co-founded The Agency Collective which is the world's best peer support community for agency owners and he also runs Benchpress which is the largest benchmarking survey of independent agency owners in the UK, and this year it has gone global. Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com...

Mar 15, 202133 min

Peter Czapp (trailer)

Peter Czapp is the Co-founder of The Wow Company, an accountancy practice that specialises in working with growing agencies. Peter also co-founded The Agency Collective which is the world's best peer support community for agency owners and he also runs Benchpress which is the largest benchmarking survey of independent agency owners in the UK, and this year it has gone global. Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com...

Mar 12, 20212 min

Chris Hirst discusses what clients want today

Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing services group. After a decade in CEO positions, he has a proven track record of leading transformation. He believes in the principles of an open culture – where people are given permission to take risks and make mistakes. He is actively engaged in broadening the appeal of the advertising industry and sees diversity and social mobility as key factors in the future health of the creative industries. His book, No Bullsh*t...

Mar 09, 20211 hr 20 minSeason 1Ep. 117

Chris Hirst (trailer)

Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing services group. After a decade in CEO positions, he has a proven track record of leading transformation. He believes in the principles of an open culture – where people are given permission to take risks and make mistakes. His book, No Bullsh*t Leadership was the Business Book Awards Winner for 2020. This week's episode of Agency Dealmasters is sponsored by Accountinsight Built for B2B marketers. Managed by B2B agencies...

Mar 07, 20212 min

Sherilyn Shackell on leadership and culture

Sherilyn Shackell is the Founder & Global CEO The Marketing Academy. They identify & develop exceptional talent in the field of Marketing, Media & Advertising. Their coaches and sponsors are leading CEOs, CMOs, Marketing Directors, Agency Heads from some of the biggest companies in the world. They include Salesforce, BT, KFC, Mars Wrigley, Accenture, ITV, Google, and Facebook. We talk about how Sherilyn convinced a global network of leaders to give up their time for free to help buil...

Mar 02, 202157 minSeason 1Ep. 116

Sherilyn Shackell (trailer)

Sherilyn Shackell is the Founder and global CEO of The Marketing Academy, a unique 'not for profit' dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge.

Feb 26, 20212 min

Charles Courtier discusses M&A and agency culture

Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com Charles Courtier is the Chairman at MSQ Partners and a legend in media and advertising. He’s been in the industry for 30 years and has had a fascinating career. He became the Global CEO of MEC (Wavemaker) for 14 years, responsible for 5000 people across 80 markets. Over that time MEC quadrupled in size and became a $1 billion business and one of the world's top 5 media agencies. This is a master class on all...

Feb 24, 202149 minSeason 1Ep. 115

Charles Courtier (trailer)

Charles has had a 30-year career in advertising. He initially wanted to be a 'suit' in any of the big ad agencies. But they all turned him down; repeatedly. Eventually, a small London agency, Connell May & Steavenson, offered him a job in the media department. He took it. From there he did get his 'big agency' break and joined Young & Rubicam. By the time WPP acquired Y&R in 2000, Charles was their EMEA Media Director. In WPP media was fully spun-out of the ad agencies and MEC (now W...

Feb 22, 20212 min

Laurence McCahill on community building, brand purpose and happiness

Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com Laurence McCahill is a Co-founder of The Happy Startup School. He is on a mission to inspire, empower and connect entrepreneurs and leaders that want to create lives and businesses rich with purpose. After running a digital agency for 10 years, Laurence and his co-founder have devoted themselves to realising their vision for The Happy Start-up School creating experiences, programs and an accidental community...

Feb 16, 20211 hr 1 minSeason 1Ep. 114

Laurence McCahill (trailer)

Laurence McCahill is on a mission to inspire, empower and connect entrepreneurs and leaders that want to create lives and businesses rich with purpose. After running a digital agency for 10 years, Laurence and his co-founder have devoted themselves to realising their vision for The Happy Start-up School creating experiences, programs and an accidental community of like minded people.

Feb 10, 20212 min

Jonathan Trimble discusses creative capital and building scale-ups

Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com Jonathan Trimble is the CEO of And Rising. They work with the world’s fastest growing scale-ups, helping them to become universally loved brands of tomorrow. He has some strong opinions about the future of brands. He says ‘five years from now, we won’t recognise most of the brands we see as universal’. This is a deep dive conversation into the state of the traditional advertising agency model, why he made th...

Feb 09, 20211 hr 15 minSeason 1Ep. 113

Jonathan Trimble (trailer)

Jonathan Trimble is the CEO of And Rising, a creative partner to the world's fastest growing scale-ups, helping them to become universally loved brands of tomorrow.

Feb 05, 20211 min

Kate Kallot discusses marketing, AI and social change

Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com Kate Kallot is the Head of Emerging Areas at NVIDIA , the largest AI company in the world. She builds large complex AI ecosystems and developer communities to drive forward innovation focused on solving real-world problems. Kate believes in the power of AI to drive social change. Using tech innovation she aims at helping accelerate economic development in emerging markets. She has won multiple accolades thro...

Feb 03, 202145 minSeason 1Ep. 112

Kate Kallot (trailer)

Kate Kallot is the Head of Emerging Areas at NVIDIA. She builds large complex AI ecosystems and developer communities to drive forward innovation focused on solving real-world problems. She believes in the power of AI to drive social change. Using tech innovation she helps to accelerate economic development in emerging markets. She has won multiple accolades throughout her career being named Business Insider Top 100 Transformers 2020, VentureBeat Women in AI Rising Star in 2020, the CES ‘Best of...

Jan 29, 20211 min

Patrick Collister on what makes great agency businesses

Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com Patrick Collister is the former Executive Creative Director of Ogilvy & Mather UK. In 2013 he became creative director of The ZOO, Google's client-facing creative think-tank. He is also the author of How to use innovation and creativity in the workplace. He is now a Non-exec CD at Ad-Lib. The only UK based Google Creative Marketing Partner. Patrick is also a curator of The Caples Awards. If you are at al...

Jan 26, 202159 minSeason 1Ep. 111

Patrick Collister (trailer)

Patrick Collister is currently a non-exec creative director at tech start-up Ad-Lib. He was previously creative director of Google ZOO (NACE). He has also been ECD and Vice-Chairman of Ogilvy and Mather.

Jan 25, 20212 min
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