Jonathan Trimble discusses creative capital and building scale-ups
Feb 09, 2021•1 hr 15 min•Season 1Ep. 113
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Episode description
Take part in the BenchPress agency survey 2021
Jonathan Trimble is the CEO of And Rising.
They work with the world’s fastest growing scale-ups, helping them to become universally loved brands of tomorrow.
He has some strong opinions about the future of brands. He says ‘five years from now, we won’t recognise most of the brands we see as universal’.
This is a deep dive conversation into the state of the traditional advertising agency model, why he made the pivot to this new creative capital model.
If you are interested in things such as:
🔸 Creative capital
🔸 Building scale-ups
🔸 The state of advertising and media today
🔸 Venture capital in the agency space
You will love this conversation!
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