Ricky Abbott discusses ABM and connected B2B experiences
Episode description
Ricky Abbott is the President of Americas for Transmission. He works with clients across the technology sphere to help them link inbound, outbound, and marketing technology together to unify their marketing activity and identify the value it's delivering.
He has worked with many large fortune 500 brands to build true revenue-generating marketing engines, whether that's combining brand with demand-gen or creating an account-based approach.
This week's episode of Agency Dealmasters is sponsored by Accountinsight
Built for B2B marketers. Managed by B2B agencies AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account-Based Advertising.