ADLANDIA

iHeartPodcasts•www.iheart.com

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

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Episodes

Mammas Don't Lie

In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy! Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/lis...

May 16, 2017•25 min

The Power of Partnerships with Lena Dunham and Jenni Konner

Laura and Alexa sit down with the founders of Lenny Letter to talk their transition from behind the paywall to working with brands, stories that bond us, perspective as innovation, and why they'd build Twitter themselves (@jack are you listening?!). Plus they dig into what’s happening in sports programming and the smart partnership between Bloomberg + Twitter. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information....

May 02, 2017•38 min

No Winners in the Long Lines

This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of Ozy.com to talk about doing media differently from Silicon Valley, creating communities of “A&Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker. S...

Apr 18, 2017•42 min

BONUS: Crushing on Mika Brzezinski

Special episode…#WCW (Women Crush Wednesday!). Laura and Alexa sit down with Mika Brzezinski, co-host of MSNBC’s Morning Joe, NYT Bestselling author and Know Your Value movement founder to chat about how she found her value through the highs and lows of the news room, what could be next for Morning Joe (MoJoe going global?) and finding the next wave of talent. This #girlboss is real and funny as hell. Oh, and her Joe Scarborough impersonation, is a cherry on top. Also: you can fill out the audie...

Apr 12, 2017•25 min

Experience as Media

This week Laura and Alexa are joined by co-host of Political Gabfest and Atlas Obscura CEO, David Plotz to talk about experience as media, falcon tours, BYOH (bring your own Hipsters!) and secret forts in DC. They also debate why super pacs are forming amongst legacy media companies and how it affects finding and buying audiences for marketers. Plus, don't miss their spin on "Kill, Fuck, Marry" in this week's "Kill, Buy, DIY". Also: you can fill out the audience survey at survey.panoply.fm Learn...

Apr 04, 2017•38 min

Spicy Margs To Go: WP Next to SXSW

This week Laura + Alexa bring you inside an exclusive live taping over spicy margaritas at the WP Next Summit with Washington Post's Managing Editor, Emilio Garcia-Ruiz, and CRO, Jed Hartman. Plus, you hear their winners and losers from this year's SXSW and why brands should keep showing up. Welcome to ADLANDIA's warm weather edition! [Disclaimer: The hosts opinions are their own.] Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy in...

Mar 21, 2017•37 min

Consultants: The New Conduits of Chemistry

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why e...

Mar 07, 2017•30 min

Trumping Your Values

On our first episode of ADLANDIA, we explore the balance between politics and values for both media companies and brands in a world where fake news has taken center stage. First we discuss the role satire plays in challenging the noise, and then we hear from Jake Horowitz (Co-founder + Editor-at-large of MIC.com) and Ben Cooley (CEO of LennyLetter.com) about what it means to stay authentic. We also talk about which formats communities are engaging with, the role brands can play and their advice ...

Feb 21, 2017•35 min

ADLANDIA: Coming Feb. 21st

ADLANDIA, hosted by Alexa Christon and Laura Correnti, premieres on Tuesday, February 21st. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Feb 17, 2017•18 sec

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