Spicy Margs To Go: WP Next to SXSW

Alexa Kristen. Welcome back to at Landia. Hey everybody. So recently Laura, myself and Cam our producer and producer, we're down in Keepiskene, Florida for the Washington Post Next conference. We did a live recording and UM we had a

great conversation with some folks there. Yeah, I mean it was really interesting to be front and center with Amelia Garcia Ruez who is there managing editor, and Jed Hartman, who is their chief revenue officer, and get the difference in opinion on things like KPIs and the tension that exists between brand experience UM for readers and technology. You what they're doing to really kind of push the industry

forward and think differently about uh, new products. So Yeah, we had a great time, So thank you Washington Post for hosting us and furnishing probably one of the best spicy margarita is I think we've had on the show. Yeah, we definitely got through the second round the crowd and I think they were very excited. I have to say

Amelio definitely hit the second one quickly. So this weekend Atlandia UM coming back off my visit down to one of, if not my favorite town outside of the Tri state, Austin, Texas. I have to say something about Austin. I was like totally skeptical of Austin, and then I went down like a couple of years ago to visit friends and I went to the Alamo Alamo Drafthouse, Fried Pickles, get them watch a movie Crunch. Crunch It's the best thing in Texas. Underrated.

So I didn't have time to get to the Alamo Drafthouse, but I did spend quite a bit of time downtown south by Southwest and one of the big winners I saw. And another reason why I think brands continue or need to continue to show up at these sort of conferences right is because it gives people both in the industry and from a consumer standpoint, a chance to touch the brand in a way that isn't always accessible through day

to day interaction. I also think to that point, and when we were talking about this, when you were down there, I had this moment where it was like, so many brands actually, if they go down or if they're at an event like south By, they actually have the opportunity strike out and do something different than they would in their full like marketing media mix. Right, it's a chance to experiment for sure, and and and truly innovate. I remember because we were That's why you said, because I

was talking to a couple of clients down there. And it's funny. It's like, if there's ever a place to test whether it's tech, art, science, data like Austin, is the place in south By in particular where all of those things intersect. So it's like, what do you have to lose? You, what do you have to lose? I agree with that, and and I love the idea that you were talking about. Was like it's tangible, yeah, and

you can touch it. And so I'll give you a list of some of the things that caught my eye and and some of the things that I heard um at the JW. Marriott that were some fan favorites. So American Gods is a show on stars to this enormous bowl, like you could not miss this ship. It was a

huge bull be all. It was a bowl and it was a show stopping and arresting UM experience, whereas Prison, Prison Break, UM did this escape room that I actually didn't have a chance to go through, but a lot of my colleagues did and said it was such unique experience. You felt like you actually got in and around the brand and felt like you were actually on the set, which I think is another way to give people a

different perspective. One that I did get a chance to see UM, which is right around the corner from a place I actually used to bartend, so I know the street very well, they know me well. Was breaking Bads, Los Poilos Armanos set and actually two of the actors gian Carlos Posito and Bob Auden Kirker Kirk, I'm going

to mess that up. Thank you actually came by and again it's it's this really cool way to and and also it's such a low key kick back vibe and I think it gives you a chance to see, you know, the celebrities getting into it, but again a very non Hollywood glamorous because like three years ago, right, it was like lines around the corner, celebrities everywhere, but it felt like it was more plugged in, like more amped, and almost like to a point where it got overamped, you know,

I feel like we're over the cliff, right, like some of the foam has come down on the beer and like it's a good drink. Well. I think that the stars of south By were actually different this year. It was a very politically charged south By UM so Cecil Richards, the president Plan Parenthood, was down there talking a lot about how tech stands with Planned Parenthood, which I thought was really interesting. I did take a picture with her,

you can see it on her Instagram. A podcast Joe Biden gave a huge talk down there relative to healthcare camp cancer UM, and I would say the star of the show, and I'm not biased because I am a resident from New Jersey UM was Corey Booker, who had a key note. From what I understand, there was overspill that standing room only didn't even have an overspill room

or overflow. I should say, I'm not talking about me and my gene so I think it was interesting to see um a political leader come and obviously we've talked about politics quite a bit on our show, but all these worlds are really starting to blur. I was just gonna say, issues causes blending now with tech, and I wonder my question to you, was tech as responsive like the tech crowd, as responsive to the politicians, the people like the n g O s, those types of people

who showed up. Well, these organizations know that they need them, right, They need advancements in tech to help scale their causes. But it's always been that way. I also also conversations that now tech has to get closer to d C, the belt Way, right and I in a way that they never have. This is a great kind of place for them to me UM. One of the other things that was really cool, UH was podcasting, how a presence, I think for the first time UM and I think

they're still talking though about advertising. I mean, their general which isn't a bad thing, right and it's early. It's early days, is to say listen, brands need to start experimenting with podcasting now because it's an easy way in right, in branded content, in sure, in advertising, just straight up advertising that's not a bad thing, it's a good thing.

But to get to a really comfortable place where you say, wait a second, what's my brand's value in audio in these conversational interfaces, when our lives become so programmed, right, we tell our Alexa to only order tied. Right, I'm not even kidding. So if it is getting there, you say, I mean this is a simple example, right, you say, only order tied. I don't want to hear about any other laundry detergent definitely, And I think again it's it's

early days. Um. But it was just really exciting to see so many great podcasters um, and people in the podcast industry down at south By. That was a new one. Um. I'll tell you what my favorite. One of my favorite consumer things of south By was accessories. Um, everything old is new again is something that I feel, like I've said on the last two shows, but pins, like straight up old school buttons and pins. They've been like they've

been getting really total nineties nostalgia. But my favorite thing I came on with was a customed Jane jacket that I designed with the Ladies of Soul Cycle. Um. So it was total badass, like skull and crossbones Jeane Jacket Levi's hello. I mean I thought it was like it was No, it was so. It was not that kind of skull cross it was. It was the sole cycle version. Um. And they had these three young women who were um

seams artists and they were hand sewing and stitching these jackets. UM. So the back of my jacket if you see a girl walking around, you know, I thought about it. Maybe that would be the next one. It says savage and with some cactus patches. Anyhow, it was a lot of fun. I'll tell you who the losers were really quickly. The weather. The weather sucked and the weather totally brings down the vibe and awesome because you just want to be outside and walking around. And rain, which leads to my next

big loser. Car service apps, so Uber and Lyft for those who don't know, is not often UM. So they had these two that were I feel like jockeying for like the Star of south By from a car service standpoint, Fasten and Fair and both of them were failing miserably in the rain. UM. And then the last big loser were these panels that feel like a redundancy see of same The panel, no speaking panels speaking, which is something

that you and I have talked about. I would definitely challenge the industry a bit too, to reimagine putting four people up on stools that are definitely look so uncomfortable. Like I mean, at the end of the day, you need someone to have some point of view on something that they've done, and you need some experience, right and everyone think it's like how this applies to me in the audience? Well, reason for being there. I mean for me, what I would love to see is like a redo,

a different take on the format. Let's just three do a different take on the format. I don't have an answer. I don't know. We can think about this, I can think about it. So I think that all in all, you had a good time in south By. You didn't have my fried pickles at the Aluma, but that's okay. You go down there again. Because you're a hook them girl.

I am. I am a longhorn hook them Anyway, We're going to roll into our live record that we did with the Washington Post at the Washington Post next conference and key a Biscayne, we'll be right back. Should as a about to get so real, so I'm Laura Carenti, I'm Alexa Christian and this is Atlandia. So we're super excited to have two industry veterans join us today, Amilio Garcia Ruez, who is the managing editor of The Washington Post, and Jed Hartman, the c r O of the Washington Post.

So obviously the industry, um guys has been talking a lot about your breaking tagline, democracy dies in the darkness. Although Amelia, after last night, we're convinced that the darkness also brings out the best of democracy after we saw you on the dance floor, So yeah, are you going

to shake it? But we're we're, obviously like everybody here with us today at the Washington Post Next Conference, enamored with the courage and the bravery it took for a hundred and thirty year brand to come out with a tagline. And Alexa and I really just want to know why now? So why now is has nothing to do with Donald Trump, although the timing seems to be that way. We began working on tagline branding thing a couple of years ago, and newspapers or publishers, i should say, are terrible at

that sort of thing. We're just not very good at marketing. We don't like doing it, and uh, it took us a very long time. We had consultants come in, we had meeting after meeting after meeting. Jed was a part of the process, and we were sort of kind of stuck. And eventually we got to this point where Jeff uh in conversations with Bob Woodward, the fame journalist, came back with this democracy dies in darkness thing. And you know, newsrooms in general are very cynical places, so that is

you can imagine. The first reaction was, oh my god, really, what else are you gonna come up with? But as it time went on, we all sort of grew closer to it. We look at a lot of alternatives, uh, and nothing quite fit, and finally we settled on what we settled on that came out a couple weeks ago. Yeah, I mean, you know, Alexa and I have been talking a lot over the last few days since we've been down here in Miami, just about obviously the new cycle and what um it's brought to the surface, which is

the credibility of journalism. UM. What we find interesting is this kind of tension between scale um versus quality is a truly a race to the bottom or is there this more important time now than ever to kind of separate yourselves from the pack and start thinking about how you come to the market from a quality standpoint. Are you speaking about a marketer coming from a quality standpoint or a publisher? But then how do marketers how do marketers spot you right quickly doing that, and how do

they engage with you doing that? Sure? So I think it depends on what a marketer's true goals are with the real kpi and not superficial kpi click through those are all superficial kpi. No marketers, unless you're an add tech company, make money on clickthrough, You make money on something else, right, So it depends on your real KPI

to really leverage Washington Post or other publishers. It's to understand what is the audience engaging with, what do they on their own organically, and how does that intersect with a marketer's objectives and do you look for a sweet spot in there and then you capitalize it and it which seems so easy, However, it can be very difficult for a marketer sometimes to leave a core message to get closer to what the publisher is organically engaging their

audience with So it's looking for that, and it's the onus is on us to find that, and the onus is on the marketer to look for that. I want to want to want that and it Both of those things are challenges. We have to find the right intersection that, but but the marketers to say I want that intersection. I don't want this just us talking about ourselves to people who may or may not want to hear that.

I want to find where it intersects. So the focus on technology with Washington Post, to focus on new products with Washington tim Post. Has that made it easier to get to that engagement metric? Absolutely? How so? I mean for many years advertising has been about the marriage of art and science. You could look at holding companies, websites. It has. I would argue though, that there are many new news uh publishers that would say they're leading for

scale because they're relying on tech. We were having this really interesting conversation about the fact that you're tied to this rich legacy of investigative journalism that was born out of the Beltway. Um, now you've been able to use technology to help scale. I actually think that's not even giving you enough credit. So this is where I think you're not even giving us endit. No, no, like this this is the show, right, this is what we do.

But like, I actually think that you've thought about journalism and technology together first. It's what's the experience? Right, I think I think you got to go to the evolution of this, right, And my team is tired of me hearing me say this. But for years, on one side of the spectrum, you had the traditional public. Here's the Post, the Times, the Wall Street Journal, l A Times are over here. And then you had the disruptors come in, right,

the Huffington Post, buzz Feeds, people like that. And so we existed in these sort of parallel universes for a while until we began to learn from them the audience acquisition techniques that work. So how do you make sure your headlines work on Facebook? Your Google search terms are right? And all of a sudden, we saw our audiences grow. They, on the other hand, decided, we'll wait a minute, we need to do more quality. We can't just be only

about scale, So they began hiring newsrooms. BuzzFeed has a pretty large newsroom now, and there is this meeting in the middle that is going to happen uh, and that is happening now, and I think that's what you're seeing. So the reason, the reason we're coming at it from a content point is that that's where we started on the road. Then we learned the techniques, we added the great technology, and we are now sort of ready to rumble. On the other side, which you have is people who

are just now learning the journalism. And you've seen with like the problem BuzzFeed had with the UH, with the document they chose to make public. Journalism is hard. It's just as hard as the technology and the audience audience acquisition parts were. But they are and they are the Trump, the Trump Dosier, the Yah. Yeah. When they did the Trump dossier, they made it public and that was the first time you really saw BuzzFeed take big time heat

for a journalistic decision. Right. So there's a meeting in the middle. We're getting closer and closer, and here comes the mother of all battles to see who survives. And I don't think everybody's gonna be able to survive. I think it's the people that have the best technique, audience acquisition techniques, the best content and the best technology who were going to succeed. And I think that's why Jeff believes were so well positioned right now because of the

three Uh, we think we're the best. Final point is if you go back to October, dropped back to October and you look at what happened right, this huge story was going on in the country, the election was going nuts. Uh, and here we are the traditional publishers. And if you look at com Score for October, what happened right the trade sational publishers, the disrupted actually kick the ass of the disruptors. You had US, CNN and The Times leading

com Score, BuzzFeed and Huffball below. What happened. What happened was the story became so important and so big that that's what you had to have and we just had it better. Alex and I did some homework, um between last night and this morning, just about going bring this back to the I P. So your partnership with Storied Media Group, can you talk about like I P and now how it's more important because of technology. So for years, if you worked in the newsroom, you had this experience.

We would write a story and then a the phone would ring and it would be somebody claiming to be a pulp a producer in Hollywood, and they would say, I saw your story on X I would like to buy that story. And we all would go, okay, you're gonna buy the story. We already wrote the story. What do you want to buy the story? And then they would say no, no no, we want to do the rights to this story. We want to we to make a movie or make a TV show out of that. And

we're like, okay, what are you gonna give us? You know, they'd say four dollars and we'd said okay, we'll take four dollars. Uh, and that was it and off they went. And maybe it got made, maybe it didn't. Maybe they reached out to the reporter, or maybe they didn't. It just sort of happens. Uh. There was a guy smarter than me, unfortunately in Hollywood, had been an agent for a long time. We said, wait, wait, wait, every day

publishers are creating this unbelievable amount of content. I'm gonna hire a bunch of people who are gonna sit in my office and they're gonna go through all of the publisher's content. They're gonna take that content, they're gonna put it into a giant database, and they're gonna make the database, uh, based on different types of stories. So, uh, story about a single woman overcoming long odds, story of trouble family,

story of refugee, story of whatever. And they're gonna create this sort of giant matrix of all the content being created in in the country and they're gonna flip it and they're gonna say to Hollywood, Hey, you need an idea for something, Come on in. Do you think the brands have a right to play in that with you? Do they have a right to play in it with us? I think they do. Ever, I think I think the reason I'm up here and the reason I come to this event is that we need to explore this right.

We need to open this dialogue. Uh. So we now have this company's representing us in Hollywood, uh, and they are going to sell our our stuff. We talked earlier about The Butler. The Butler was a story that ran in the Washington Post that a producer read that made that phone call, and next thing you know, it became a movie that I think Oprah did right producing folks. So this happens all the time. So what else can we do with our i P so that we do

more than just the one article. Let's try to redefine it and let's make it far more effective, sharpened, sharpen the sword so that we can hit a specific audience. You all can do the same thing with your with your branded content. Right instead of trying to put out the piece that will appeal to the most people, think about it in terms of I'm going to create it this way to appeal to these people, this way to appeal to the those people, and then put it where

they are. And if you do those two things that that's going to be our strategy going forward. I think you'll find a big audience. But how do brands then come to you and say, I don't want to just do branded content. I don't just want to sponsor something. I want to partner with you in a different one. I don't just want to I want I want to go co produce. What does that look like in this new world where i P is focused. It's very difficult. Uh And And there is a line between the newsroom

and advertising, and the line is very simple. We make our decisions based on journalistic reasons, not financial reasons. So once you get a marketer into that conversation, it can become very tricky. Is it impossible. No, We've seen a lot of things in the past few years that work fine,

satisfying both sides of the wall. But you do have to be careful, and we need brands and marketers and agencies to be respectful of the fact that this is what we do, and this is the single most important thing in our industry is the fact that we make decisions based on journalism. If that were to falter, if we were seen as making decisions based for financial reasons and doing stories because a marketer wants us to do it,

our industry has gone in five minutes. What if a brand said, listen, I feel like I have I P, you have I P. Let's combine. Let's go create a product together. So we've tried a couple of different things in that space. We like. We love it in the hardware space. So if you are a technology company that that is building hardware, we'd love to be able to take your hardware and then use it for journalistic purposes

and tell a really cool story. We had a very long drawn out conversation with a major hardware producer last year, about ten months about actually taking something that they were building, taking it to the space station for journalistic reasons and being able to tell a story that way that didn't happen, didn't quite work out. But I think there are partnership opportunities work and work, but we got to be very careful, I mean agreement. And I've evolved a lot on this um.

I've pushed many editors hard on not to say a nice thing about a client, but it but and this is years ago, not certainly recently, but on topics like doesn't it make sense to cover this topic? I have a market that wants to sponsor it. Even that is dangerous and uh, I would never think to try to influence in any way anything that The Washington Post is going to do from a journalistic perspective, they I sell ads next to their stuff. That's why you have a

brand studio, and that's why exactly a brand studio. And very importantly, it has to be transparent of where the content is coming from. It needs to be labeled clearly what it is. So this drives us. I also think you gotta remember there's a one point of information. The biggest complaint we get in the newsroom is when we do not label stories correctly as opinion or analysis. This drives readers nuts. And we might think that a label

is a u X negative. I think it actually is a u X signal that is helpful, but there has distinction. But I know because the focus isn't here's this thing. It drives are crazy because that's all there is. Right. People are coming to the table and still saying, I want a fifty with a label, right, and I'll have

this this bag. The conversation is that you asked about u X yesterday, which I thought was the smart and we just talked about this, which is such a smart question, and the answer back to you was, Washington Post, we need you to lead the way, right, We need you to tell us what's available. How do we do this? So I think we need to redefine the paradigm. Right. We haven't changed the fundamental framework of the article page since when the web first started, so we have not

made that change. But it is a very difficult thing for us to change in the newsroom because I can't and we we have these conversations where somebody in our news room will go to Jed and say, you know what, man, this article really looks great. Without any ads on it. Can we just take the ads off, take the take the banner off, and it would look really cool. Jennal said, well, you can't do that that, you know, we we need that revenue. So my people get frustrated. He gets frustrated

about the question. You know, we we missed an amazing opportunity with the iPad. In my opinion, that was where we all should have said, you know what, stop the ship. Let's come up with an entirely new way of doing this. Let's not make it feel like an interruption. Let's create a whole new flow. And I think we blew it.

I think there's I think there's more opportunities. There's plenty of opportunity, and that's what Jared's team is developing with many of the new ad units, that are options for marketers that lend to u X, that are light fast and and UH capture attention. However, if for some reason, if a three two fifty, if an agency and a marketer want to invest money in it because it works for their business, say I'm not going to tell them not to. Now, there is a inherent problem with the

creation of of digital advertising. It's the only medium that was really built on the fraction lad First of all, every other medium, a thirty second spot gets the exact same palette that the directors of the show gets. Right. A magazine, everyone gets the same The editor, the advertiser get the same thing. But the advent of the Internet, the editors take all the good stuff and what they don't want they toss the advertiser, and that's how ads

were created. And that's a problem. What a lot of the issue is is what sits with inside that, what you do and what you do with it, and how marketers can work with publishers to understand platform by platform technology, pike by technology, how they can take the best of what they have to bring to an audience with the needs and the desires of the people coming to the post and create time spent that This is such a critical conversation to have now because of the distributed platform's

right create a great experience. We solved Let's say we solve the problem on Washington Post dot com. That's great, But when then I send out that article to Apple News, to Facebook, Instant, to Google AMP, all those ads get stripped away and we're starting the game all over again. You know, we had a great conversation with Apple News. We were we were creating these beautiful projects and then we were sending them to Apple News and they just

looked like shit. So we went to them and we said, look look at look at what you're producing, and look at what we're producing. And we expected them to push back. We expected them to say, you know, we don't really care. We just want the feed of content. We know better than you. Apple News said, you know what, come to Cupertino. Come to Cuppertino, sit down with our designers, and let's try to solve this problem. These are the conversations we

have to have with the Facebook. You know, Facebook instant is great. It's fast, it's fast. It's fast. It's fast because the only thing they're loading is the article. They're not loading head units. They're not doing all the other stuff that actually slows the page down. That's not solving the problem. When when you're starting on sorry, go ahead,

are we filling up glasses here or not? Than you look at this servant, take so damn long, Thank you so much, thank you, plea, don't let that happen again. Could see evaluation season that everybody's list. If you're long, if you're starting a business from scratch, you don't have certain legacy ties. There's a newspaper company inside legacy digital companies and it's called the three fifty right. It's a

declining legacy medium that you can watch. You can look at these enormous digital companies have been around for a long time. They're doing great in native social programmatic, but their businesses declined. Why because they have this legacy business withinside them and it makes it doesn't make it hard. You can't just shut it down. You don't want to. You want the money. So again, that's what you try to improve those units. You try to you try to

educate your marketing partners. That's a two way conversation. Alexa, you hate programmatic, you hate you know these We don't have an issue with efficiency. We don't have There are certain brands who need scale. They need to get into certain places, in certain mindsets and certain behaviors quickly. But how we utilize that space has to change. It's also we have to ask you for something else. It's it's on both of them. No we did, we have to

ask for something else. And I will tell you that some of the best ideas that we have done with you guys. Was we came to the table. He said, no, RFP, we know what you're good at, right, we have respect for who you are. How can we build something together together? That's it. It was truly that. And then we would sit in a room for hours and just grind it up. Grind I mean, just bang on it. I agree with everything you guys are saying. It has to be a partnership.

The important thing is that the brand recognizes that we know the audience well and we're gonna make recommendations so your content performs best. And that can be very hard when if a brand wants to stick to a certain type of content and that's what they're they're they're very close to that content. But we're saying that may not resonate. And then and then there's a KPI to hit. So I love. This is My challenge to the both of you is to come to the next meeting we have.

Instead of it being a deck about your calm score, reached numbers, the different verticals you have, etcetera. Tell me what your audience needs and why I can help that conversation. Come with that, you guys, Come with the we're getting heads forever the sales and so we do. But you have to say, you have to say no when they when when people are asking for three, it doesn't say but here's what we do. It's yes, that's true. I want the IO and and the space is the client's space.

The space I can recommend. I could say this will work better, but if the client wants to run something, as long as not offense. I think all clients want to know what problems we can solve for our audiences. But if the more you understand the audience and what their needs are, the better you're going to stand down. What is most important to you, guys? Is it having the splash and making the impact or respecting the time and the needs of maybe the person who didn't want

to buy a car today. Yeah, I mean, I think we can answer, but I want to anybody, anybody that has an opinion on that, I think obviously answer. We want to respect. We want to respect the reader. We want to respect um your editorial relationship with those folks. But we want to track what is eventually happening with that person. So no, we don't want to have this big disruptive experience. Every smart marketer in the world wants to get away from that, right and to respect what

you guys are doing with them. But we need to find a way to understand what really is happening. How are we connecting with them? If you say, we're not making an instant sales, so how are we successful there? That's where we really could use you guys work. I think that so I would sum that up as attribution, right, like we can't we actually so, digital is trackable. Digital is traceable. But you ask any brand marketer and you say, did this really move the r O? I right, didn't

move the needle for you. They're gonna hem and haw and say, well, we did this, we did this, and we found this causal relationship. Am I right? Digital is trackable? Yes, And that is a great thing about digital, and it's a poor thing about digital. There was a you know, I wanted a poor show when I was fifteen. It meant something to me. I wanted. I had no money and I had no driver's license, two things you need the ideal customer. Right, There was no such thing as

the internet back then. Thirty years later, you got I got one, A used one, but I got one. Go follow my click stream. It's just not happening. There has to be a comfort that some waste is okay to develop brand and not everything has to be targeted work down the funnel. There has to be some comfort the old saying, I know half of my advertising works, I just don't know what happened. So I actually when I

talked to partners, I don't say I have to. I do say, Okay, how are we attributing some of this stuff? How are we looking at it? But I put the onus on me to think about completely different metrics to what I'm trying to do. What I'm saying to you I think is really interesting is a new conversation with publisher and brand to say, think about it, maybe like this and we'll see come with us. Right, We're open to that conversation. Our article, next project, we will go anywhere.

We'll go on the road. You know Joey travels well only to Miami. Right, it'll have to be a nice place. I do think though, that the frustration too is the one off solution. So we'll see a solution that you guys come up with. Our people in this room are really creative, come up with and we're like, this is really cool and then we don't see anything like that

again for months. So maybe I put a challenge out to the marketer side of this and the agency side of this, because also we run generally generalizing on campaign cycles. That's why we're fair weather. When you say I thought it was great and then I never saw it again, that's right we're doing. So maybe we have to change the conversation. We it's about building audience over time and having and having consistent relationship. So I think, I mean,

I take that on for all of us marketers. You came up with a with a great ad unit and a great idea that ran into campaign. Are there other people out just to steal that idea and copy it and do it themselves. I hope they do. If it were Yeah, I hope they do. I agree with that. So rarely do we let you have the last word, but we're going to. Um, this is what we call the last tweet. Uh, how has technology changed your career

personally for better or for worse? Okay, let me answer them. Uh, it's without a doubt changed it for the better because it's so exciting and so fun. Um, it's ever changing and there's an unlimited amount of possibilities that you can create with it, and so I think because of that, you can only be excited about technology and as relates to digital UM as opposed to analog UM. What I would also say is that it's just well, you can

you can edit it down. The other thing I would say in my next tweet would be alright, go ahead, I and I can fix this. Uh. What what I would say is, what I would say is that if you feel your new school and you're thinking today it it's sort of a blank slate Tomorrow, it doesn't mean your new school tomorrow. Right, So every day you have to you have to keep learning, uh, because that's just true. So you can feel like, wow, I'm ahead of the curve right now, you can wake up tomorrow and be

so far behind. Don't stop, get it, get it. You could have just said that the fire sign and one after the how about you? Uh? So what we do is we tell stories. So I'm a storyteller. Technologies to paint. Uh, it's the ink, it's the pencil. Uh, it's it's how we tell the story. And because the more it devolves and the more you embrace the evolution, the more colors you have to paint with. It's truly that simple. Thank you. I like your palette. Yeah, thank everybody, Thank you had fun,

Thank you, thank you care awesome. So that was spicy, spicy. Third episode, last question, who runs the world? Girls? Girls? So at Lanta, I have something really special that I've been working on. We're talking about industry events. I'm act really working on one with the ladies off she runs

It dot Org? Who runs it? She runs it to put on one of the hottest lineups I've seen in quite a long time, featuring women in marketing and advertising, talk about everything from communications to experiential data and definitely women's content. Check out the lineup on She runs It dot Org. Tickets available now. We'll see out there in March twenty nine. I'm excited. It's gonna be awesome, amazing.

But anyhow, here we are Episode three. Make sure you subscribe, download, and definitely follow us on at Landia Podcast on Twitter, Instagram and Facebook. As always, we'd like to thank our family at Panoply, Cameron Drew's, Laura Mayor and Bowers, and our secret EP Matt Turk, thanks for joining us this weekend at Landia. We'll be back into Tuesdays with an all new episode. Bye. Full Disclosure. Our opinions are our own.