In this KlaviyoBOS interview with Erich Hellstrom, Chubbies ' own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is witty and fun all round. Here is a summary of what was discussed: The first principle is scheduled consistency - they achieve this by sending out thei...
Oct 07, 2019•21 min•Season 4Ep. 44
In this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey. Here is a summary of what was discussed: The early 2010s was the golden age of Facebook and Google advertising which gave rise the direct-to-consumer boom Brands made profitable sales on the first transaction which is very difficult to ...
Oct 04, 2019•18 min•Season 4Ep. 43
So back in Season 3 Episode 49 , I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns. Here is a summary of our discussion: Personalization powers product recommendations, product bundles as well as 2-point predictive segments, Image tracking recognition is making improvements in...
Oct 03, 2019•11 min•Season 4Ep. 42
Interview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS. Here has a very interesting take on execution, Don't repeat the exact message across messaging channels Use a follow-up chain approach i.e. level SMS follow email with a message like 'did you get our email?' Owned marketing is significantly cheape...
Oct 02, 2019•24 min•Season 4Ep. 41
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee's newsletter strategy Their Monday 8 am morning emails How they only engagement with 350,000 from over 500,000 subscribers Huge open rates at 33% How Death Wish Coffee times content Why click rate is the most important metric in emails (pay attention to this one) How to talk to customers ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION...
Oct 01, 2019•32 min•Season 4Ep. 40
So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the conference was on harnessing the power of #OwnedMarketing to effectively control your brand’s narrative, its story, as well as controlling your customer experience. I was invited over as an official podcaster to cover the event and got the opportunity to interview and listen to founders and lead marketers at some leading direct-to-consumer brands like Beardb...
Sep 30, 2019•6 min•Season 4Ep. 39
On today's episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways - A managed cloud hosting platform. We discuss, Why Magento commerce is the top ecommerce platform for mid-tier e-tailers The core features of Magento 2.X Magento 2.3's page builder feature that sets it apart from many other commerce platforms If you are processing 10,000+ orders a month, Magento might be a viable commerce platform to consider How to scale with cloud infrastructure. Security, load balan...
Sep 19, 2019•31 min•Season 4Ep. 38
The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages. With email marketing, you are able to actually manage a life-long relationship and communicate with your customers. On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation. Here is a summary: Your 'Sender reputation' is your north star, ensure that it is protected ...
Sep 13, 2019•23 min•Season 4Ep. 37
David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries through his company, Global Regency, a sourcing and quality control service company that has sourced large volume electronics for retail chain stores such as Kmart, Target, Bunnings and Walmart. David has recently launched GlobalTQM under the Globel Regency umbrella to help eCommerce businesses, start-ups and entrepreneurs source directly from Ch...
Sep 05, 2019•34 min•Season 4Ep. 36
On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines. The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic...
Aug 22, 2019•24 min•Season 4Ep. 35
So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me…. THERE ARE TWO CATEGORY OF REASONS TACTILE - logical, based on need, price and trust IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Gro...
Aug 15, 2019•18 min•Season 4Ep. 34
Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper , and calls herself a ‘numbers girl’. Her talks are very practical & informative. She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit...
Aug 09, 2019•36 min•Season 4Ep. 33
Yahav Hartman is the founder and CEO of madgicx.com , a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies. Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerce. He also does ...
Jul 25, 2019•50 min•Season 4Ep. 32
How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is wh...
Jul 18, 2019•44 min•Season 4Ep. 31
Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. We talk about 'Text Commerce', which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eComme...
Jul 17, 2019•40 min•Season 1Ep. 31
You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned! Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for fou...
Jul 11, 2019•40 min•Season 4Ep. 30
If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019. SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mob...
Jul 04, 2019•21 min•Season 4Ep. 29
I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround. Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue. Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their s...
Jul 03, 2019•22 min•Season 4Ep. 28
Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform. In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry. In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and ensuring we are be...
Jun 27, 2019•32 min•Season 1Ep. 27
In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure. I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives. This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/ ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce Grow...
Jun 22, 2019•31 min•Season 4Ep. 26
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in ...
Jun 22, 2019•13 min•Season 1Ep. 26
Clean Origin ( https://www.cleanorigin.com/ ) is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical. I interviewed the founder and CEO, Alexander Weindling , about Clean Origins rapid growth since its inception in 2017. As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won't sell anything other than lab-grown. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION ...
Jun 13, 2019•38 min•Season 4Ep. 25
Over the last 8 years, Jack has helped companies scale using paid ads (Facebook, Instagram, Google etc), with an accumulated ad spend of over $150 million coming through his agency. He noticed a pattern that ads with competition and virality generated more top of funnel traffic and founded a SaaS tool called vyper.io . Vyper is a platform for running giveaways, contests and referral programs. We discuss Gamification, Incentivisation, Facebook ads and Customer Life Cycles. ----------- FACEBOOK GR...
Jun 07, 2019•59 min•Season 4Ep. 24
Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue business in just 2 years. He has also rapidly grown Just Strong’s brand ambassador program by enlisting 23,000 influencers over such a short period. Just Strong is on track to be amongst the top 10 fastest growing companies in the UK with 10X growth. Mark is a master of marketing automation - you don’t want to miss this episode! ----------- FACEBOOK GROUP...
May 30, 2019•55 min•Season 4Ep. 23
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in ...
May 23, 2019•13 min•Season 1Ep. 23
***REPUBLISHED*** Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com , case in mind Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells, 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising Run Flash Sales Evaluate custo...
May 23, 2019•26 min•Season 1Ep. 23
Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands. He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market. Product development is NOT a straight A to B shotHis core guiding principle for product development and going to market is to iterate quickly, run small tests, re...
May 16, 2019•52 min•Season 4Ep. 22
On this episode I take you through KPIs I track daily, monthly and seasonally. The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >> http://bit.ly/ecommercefb ★ Support this podcast ★...
May 10, 2019•19 min•Season 4Ep. 21
Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms. She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy's 'The Market' in Florida and California. We learn about the good, bad and ugl...
May 02, 2019•40 min•Season 4Ep. 20
On this episode, I speak with the Founder of Family Office Club, Richard Wilson. We talk about how to raise capital from Family offices, Richard’s 7-figure marketing funnel and wealth building. ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your mar...
Apr 25, 2019•53 min•Season 4Ep. 19
