SE4 EP42: Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization.

I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns.

Here is a summary of our discussion:

• Personalization powers product recommendations, product bundles as well as 2-point predictive segments,
• Image tracking recognition is making improvements in ecommerce personalization
• Nosto can serve dynamic content and product recommendations to Klaviyo emails
• The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers
• At the moment we have Predictive segmentation in place assisted by data science and marketing teams,
• Verticalisation: fashion and beauty are the most innovative verticals
• SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different 

 

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