On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items. High Ticket Drop Ship Model $1,000 AOV Local Suppliers Quick Shipping Do they enforce MAP (minimum advertised price) Branding Traffic: Google Ads ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never...
Apr 22, 2019•54 min•Season 4Ep. 18
On this episode, I interview Greg Mercer, the founder of Jungle Scout , which is a data analytics tool used to reverse engineer Amazon businesses. 100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses I have a copy of JungleScout my self on my Chrome browser It is a super interesting interview because you can now use the tool to reverse engineer supply chains - you don’t want to miss this one! Here are six things I personally learnt from...
Apr 11, 2019•1 hr 5 min•Season 4Ep. 17
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in ...
Apr 02, 2019•13 min•Season 4Ep. 16
A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns. Here are a few pointers as to how you scale your CBO campaigns: If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500% You could duplicate your CBO campaign Use 3-5 day history cycles for scaling Double or duplicate decent performing CBO campaigns every 3 days Try to start your new budget CBO campaign by midnight or early in the day Use automation to paus...
Mar 29, 2019•14 min•Season 4Ep. 15
CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. Facebook Ads Account Structure The Facebook Ads account structure is set up in a hierarchical order as follows: Campaign > AdSet > Ads We have typically tested at the AdSet and Ad Level So the variables at the Adset level have been: BUDGET You more g...
Mar 28, 2019•21 min•Season 4Ep. 14
Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Sim...
Mar 22, 2019•42 min•Season 4Ep. 13
Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Sim...
Mar 21, 2019•44 min•Season 4Ep. 12
On this episode, I am joined by Marie Haynes , an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eCommerce SEO! As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail. Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam? Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered i...
Mar 14, 2019•47 min•Season 4Ep. 11
On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs. It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview. We talk about how Ollie's founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the ground, raised funding and the growth strategies. ----------- SPONSORS: This episode is brought to you by...
Mar 07, 2019•43 min•Season 4Ep. 10
Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind , was born. Trey shares lessons, tips, and tricks based on his ...
Feb 28, 2019•39 min•Season 4Ep. 9
On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.' In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets. 2018 GreenPal Rev-$15m Growth YoY-200% ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most m...
Feb 23, 2019•42 min•Season 4Ep. 8
On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on: Customer experience Product selection Ease of use - Digital and Physical User Experiences Low prices More information to make purchase decisions "If there's one thing Amazon.com is about, its obsessive attenti...
Feb 21, 2019•16 min•Season 4Ep. 7
On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business! PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives. The meals are de...
Feb 14, 2019•56 min•Season 4Ep. 6
On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition from the limitations of the drop shipping business model? I am joined by the founder of an Idaho based fulfilment company called DollarFulfilment , which largely caters to businesses that were previous drop shippers but now looking for more reliable domestic and international fulfilment. Here’s a summary of some important talking points over the call....
Feb 07, 2019•31 min•Season 4Ep. 5
1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off ...
Jan 31, 2019•20 min•Season 4Ep. 4
On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned! In LiveGlam's first year of business, Dhar's team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from his apartment. Live Glam now creates their own products, and since 2016 has gone from $8 million in re...
Jan 24, 2019•49 min•Season 4Ep. 3
Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses. He recently published a book about PR called FREE PR . We go through a number of ways to generated PR for your online store: Positioning: Position Value User High Concept Pitch - e.g. My company is the Uber for …. Define Target Market Use Press Releases for... ...
Jan 17, 2019•32 min•Season 4Ep. 2
Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com , case in mind Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells, 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising Run Flash Sales Evaluate customer feedback - get...
Jan 10, 2019•26 min•Season 4Ep. 1
On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS. They utilized a combination of the following: Influencers Weekly email newsletters to prime up their audience They only ran a Black Friday event Paused over the Weekend And then Ran a Cyber Monday event CBD products have restricted advertising on both Facebook and Google and so their mark...
Dec 21, 2018•32 min•Season 1Ep. 22
On this episode, we interview a Kris Sugatan , a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK They executed the campaign in 4 steps 1. Hyped customers up before the actual sales. They created a landing page for the VIP customers and a messenger bot sequence. People who wanted to get an additional 10% discount during the black week had to either enter their email address or click on the image of our JSON ad. After they clic...
Dec 19, 2018•47 min•Season 1Ep. 22
On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographic of 25-35-Year-Olds They have been business for about 6 Years - since 2012 They extended their distribution business online in 2015, 3 Years Online Su...
Dec 17, 2018•34 min•Season 1Ep. 22
This is an announcement about the upcoming shows this week on Monday, Wednesday and Friday. We will be covering the marketing strategies employed by successful retailers over Black Friday. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you a...
Dec 16, 2018•5 min•Season 1Ep. 22
Joshua March is the Founder of the Digital customer care platform, Conversocial and Author of Message Me . Joshua is a seasoned Messenger expert, and his company's platform uses the Messenger platform as a customer service delivery point that has been used by leading ecommerce brands such as Gymshark, Google, Tesco, Audi and the BBC, We talk about how and why customer services is moving to the Messenger platform and how to leverage this new opportunity of serving your customers better. ---------...
Dec 13, 2018•40 min•Season 1Ep. 22
Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually. He wrote the first Wix.com TV ad is currently working a new campaign for a very large hardware and software enterprise company. His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness. On this episode, Scott takes us through, The key reasons the LegalZoom.com TV ad campaign turned out to a success How they st...
Dec 06, 2018•41 min•Season 1Ep. 22
On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard , They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app. They primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more. The combined the two channels have more ...
Nov 28, 2018•31 min•Season 1Ep. 22
Mitch Gruber is an Account Executive at Klaviyo , who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging imp...
Nov 14, 2018•35 min•Season 1Ep. 22
On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist. Jose goes into details about: The power of building a community around your product brand Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers, How to request, curate and broadcast user-generated content Why you should use user-generated content in your paid advertising How to craft your br...
Nov 08, 2018•34 min•Season 1Ep. 22
This episode is a long one, I must warn you, but for good reason... Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philanthropist! He has recently had an 8-figure exit from a media company he started out from a public library! He is the Founder of SNOW , and in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product. SNOW is already clearing over $2M/month with $25M projected annual sales revenue. This interview is amongst m...
Nov 01, 2018•1 hr 13 min•Season 1Ep. 22
On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions. I specifically talk about the settings for: Audience Targeting Budget Ads and Placements ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of...
Oct 25, 2018•26 min•Season 1Ep. 22
This is the second time I am having Alex McEachern on the show, I had him back on Episode 36 ! Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms. On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building a profitable brand community. He shares tips on how to build a community, using reward programs and ...
Oct 18, 2018•27 min•Season 1Ep. 22
