Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk takesomerisk.com . In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is working now in paid media buying for ecommerce. It is a tactic-packed episode! ----------- SPONSORS: T...
Oct 11, 2018•48 min•Season 1Ep. 22
On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buying and half creative. You need to be strong in both areas in order to really crack the nut. I cover the following: What creatives to use for your top of funnel campaigns and ad sets, How I am currently split testing my video creatives, Why video ads should sit at the top of your funnel, The best creatives to use for mid-funnel targeting (warm audie...
Oct 04, 2018•25 min•Season 1Ep. 22
I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses. I am toying around the idea of building a tight niche group of store owners that turnover at least $100K/ month or even maybe $250K/ month. We catch up on a regular basis and solve each other's challenges. A support group consisting of non-competing businesses focused on growth and helping other members. If this chimes with you, drop me a DM on twitte...
Sep 29, 2018•10 min•Season 1Ep. 22
I've had the opportunity to be part of eCommerce teams that make made significant strides to scaling up from low 7-figures ($1M-5M) in revenue to 8-figure ($10-50M) businesses in 12-24 months. I have observed a pattern in their growth trajectory; it is a fine blend of product development, operations to support scale and the adoption of an omnipresent digital marketing strategy. One of the companies I worked with took their marketing a step further with offline advertising i.e. TV and display adv...
Sep 27, 2018•28 min•Season 1Ep. 22
In this episode, we talk about selling on Walmart Marketplace. How is Walmart stepping up in its competition with Amazon Where should Walmart fit in terms of a seller’s priorities for growth in 2018-2019? Walmart's 2-Day shipping program. The hottest categories in the Walmart marketplace. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my...
Sep 20, 2018•49 min•Season 1Ep. 22
Eve Sleep (formally Eve Mattress), is currently the UK’s #1 direct-to-consumer mattress and bedroom product brand. It was founded in October 2014 by Jas Bagniewski along with 4 other co-founders, James Fryer, Kuba Wieczorek, Felix Lobkowicz, Abid Ismail. Over Jas’ tenure as CEO, Eve Sleep 10X'd sales between 2015 to 2017 their revenue growing from £2.8M to £28M (US$3.8-$38). This episode aims to flesh out exactly how they managed to grow a physical product brand so rapidly. 4 KEY FACTORS OF GROW...
Sep 13, 2018•53 min•Season 1Ep. 22
Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages. Content should describe how your product makes people feel How people will use your product List the benefits, not the features - always add ‘so what’ at the end - why is this great for me Craft into a Story Do research - https://answerthe...
Sep 06, 2018•52 min•Season 1Ep. 22
We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels. On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e. Black Friday Cyber Monday 12 Days to Christmas Shipping Deadlines Christmas Eve Gift Cards Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of th...
Sep 01, 2018•39 min•Season 1Ep. 22
We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels. On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e. Black Friday Cyber Monday 12 Days to Christmas Shipping Deadlines Christmas Eve Gift Cards Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of th...
Aug 30, 2018•39 min•Season 1Ep. 22
On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM. FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles to understand what works 5. Hack virality into your videos 6. Show your product in use ----------- ...
Aug 23, 2018•26 min•Season 1Ep. 22
My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device. Jan's focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over ...
Aug 16, 2018•44 min•Season 1Ep. 22
These are mindset hacks I currently use in my personal and business life: What do you tell yourself everyday? How do you translate events? Do you meditate? My Routine -> SLEEP > WAKE > EXERCISE > REFLECTION Visualise Results and the end goal Learning to Embrace Pressure Keeping a Clean Mind and a Clean Body. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not ju...
Aug 09, 2018•26 min•Season 1Ep. 22
----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer businesses that own specific categories: BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about GYMSHARK.COM - t...
Aug 01, 2018•19 min•Season 1Ep. 22
FreeeUp.com is the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development, and web design. Connor Gillivan is the Chief Marketing Officer and a co-founder of FreeeUp. In its first 2 years of business, over 1,000 freelancers have been added to the network, and add over 5,000 business owners to the platform. Connor focuses on adding new clients, increasing freelancer applications and on improving the overall customer experience i...
Jul 25, 2018•31 min•Season 1Ep. 22
I have a JV opportunity in an ecommerce concept that I have thoroughly tested between December 2017 - April 2018. Over that period I was able to generate $200K in Sales and a 15% gross profit. I am now looking for the right person to partner with, in order to take this venture to an 8-figure business. I am looking for expertise in Supply Chain, Manufacturing contact and Finance Planning. Equity share will be discussed in more detail with shortlisted individuals. ----------- SPONSORS: This episod...
Jul 24, 2018•15 min•Season 1Ep. 22
Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years. He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world. Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh he...
Jul 18, 2018•1 hr 3 min•Season 1Ep. 22
I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many more episodes I will be covering this topic. My guest on today’s episode, Nathan Resnick is a sourcing expert and supply chain management specialist that focuses on ecommerce businesses. He runs a fast-growing platform called Sourcify , which streamlines the process of finding factories, getting initial production runs going and also sampling. He used...
Jul 11, 2018•29 min•Season 1Ep. 22
On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales. I talk specifically about: Audience building at the test phase Metrics to Watch and track on a daily basis Lookalike audiences to build The metrics that suggest you scale Adsets Building custom audiences and lookalike audiences The two major phases of scaling a campaign This a link to the funnel breakdown on an excel spreadsheet: https://goo.gl/GrXNZJ For any questions, reach out to me via ...
Jul 04, 2018•34 min•Season 1Ep. 22
I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few ...
Jun 27, 2018•18 min•Season 1Ep. 22
On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing. Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones. In a bid to take CozyPhones to the next level, he discovered brand l...
Jun 20, 2018•40 min•Season 1Ep. 22
If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale? , we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience. My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tailers source an...
Jun 13, 2018•35 min•Season 1Ep. 22
On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of. #1: Magento’s Acquisition - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for more than...
Jun 06, 2018•22 min•Season 1Ep. 22
On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago . Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: Vertically integrated (manufacture your products) Have retention built into your product Create a Word of mouth viral loop The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode ----...
May 30, 2018•18 min•Season 1Ep. 22
On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers. Today’s guest is Sina Djafari - he runs a service called Duoplane . Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time. Sina is an accomplished online retailer himself -he managed to sell his contemporary furniture store, Design Public, prior to starting Duoplane. His platform is enabling ecommer...
May 23, 2018•42 min•Season 1Ep. 22
Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce Podcast show, we are go...
May 16, 2018•33 min•Season 1Ep. 22
Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. --- SPONSORS: This episode is brought to you by: Klaviyo Kl...
May 14, 2018•4 min•Season 1Ep. 22
On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne , and has led Teespring growth efforts over this current period of rapid growth for the platform. People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia. We talk about a range of topics including How ecommerce businesses can use POD as a branding and customer aff...
May 09, 2018•40 min•Season 1Ep. 22
On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes. We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers. I personally use ManyChat Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 busin...
May 02, 2018•50 min•Season 1Ep. 22
If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency: 2xmedia.co . It caters specifically for ecommerce businesses. Get in touch to apply. Campaign Management: Analysing your Ads and Decision making Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns. I set up my Adset reports in two ways. The first way is what I refer to as the Fu...
Apr 27, 2018•23 min•Season 1Ep. 22
For media buying specific to eCommerce, check out 2xmedia.co . 4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and a...
Apr 26, 2018•21 min•Season 1Ep. 22
