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10 Loans a Month

I Love Mortgage Brokeringtlam.podbean.com
The 10 Loans a Month podcast is where Mortgage Brokers become business owners. If you want to scale your business to 10+ loans a month then this is the show for you.
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Episodes

78: The #1 Predictor of Rapid Success

Host Scott Peckford shares the number one predictor of rapid success for mortgage brokers: the ability to execute ideas quickly without getting bogged down by perfectionism, lack of knowledge, or over-analysis. He illustrates this principle through compelling stories of three high-achieving mortgage professionals, including himself, who achieved rapid growth by taking immediate action on their strategies and learning on the fly. The episode emphasizes launching and learning over waiting for perfection.

May 02, 202410 min

Best of 2022: Part 1

Host Scott Peckford presents a "Best of 2022: Part 1" compilation, highlighting key insights from previous episodes. The discussion includes three effective social media marketing tricks to boost engagement, a deep dive into Jeff Bezos's "flywheel" approach to business planning emphasizing flexible, simple strategies over rigid plans, and an analysis of why many new mortgage brokers struggle, focusing on low entry barriers, the sales nature of the job, and the need for a client acquisition plan.

Jun 29, 202215 min

ILMB Live 3: How MIC’s are Navigating the Current Market Changes

Today, we're joined by Paul Campbell, Director of Mortgage Originations from Magenta, and Reaza Ali, a Broker Relations Manager from Fisgard, for another live episode. They are here to discuss how MIC's are navigating the current market changes. Paul Campbell from Magenta: brokers@magentainvestment.ca Reaza Ali from Fisgard: Reaza.Ali@fisgard.com The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to ...

Jun 22, 202230 min

77: How We Are Generating Referrals in This Slower Market

Scott Peckford shares two proven strategies for mortgage brokers to thrive in a slower market. He details the "Heads Up Game of Phones," a gamified calling competition that has already generated leads. The second strategy, a "Win Your Mortgage Payment" campaign, provides agents a compelling reason to call and has quickly yielded significant referrals. Peckford emphasizes the importance of proactive outreach, offering actionable blueprints for success and stressing continuous experimentation for innovation.

Jun 08, 20226 min

76: Why Do NOA Retrieval Services Go Down?

Today, we're joined by Chad Weninger from SnapNOA and Geoff Lee from EasyNOA to talk about NOA retrieval services and what the challenges are. Chad Weninger from SnapNOA: info@snapnoa.com Geoff Lee from EasyNOA: orders@easynoa.ca The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com ...

Jun 01, 202222 min

ILMB Live 2: Jill Moellering and I Talk Commissions and the Gender Pay Gap

Scott Peckford and Jill Moellering tackle the critical topic of commission transparency in the mortgage industry, revealing how some owners exploit brokers with hidden fees and unequal pay structures, including a significant discussion on the gender pay gap. They provide actionable advice and a practical script for brokers to prepare for and confidently conduct conversations about their compensation, emphasizing a business-owner mindset and understanding brokerage economics. The episode also highlights red flags in brokerage contracts that agents should be aware of.

May 25, 202237 min

75: 3 Things Top Brokers Do That You Probably Don’t

This episode reveals three counterintuitive strategies employed by top mortgage brokers. They streamline operations by working with fewer lenders to gain better terms and efficiency. Successful brokers also master the art of saying 'no' to non-ideal clients, preserving time and energy for high-value opportunities. Finally, they apply filters to make it harder to work with them, ensuring client commitment and a focus on serious business, ultimately leading to greater volume and success.

May 18, 20229 min

74: 38% of Originators Won’t Renew

With 38% of originators expected not to renew, this episode explores the shifting mortgage market. It highlights the opportunity to acquire books of business from experienced agents considering retirement, the critical need for all agents to master prospecting, and the impending migration of brokers to more cost-efficient and value-driven brokerage models. The speaker emphasizes adapting to these changes for success.

May 11, 20227 min

ILMB Live 1: Ron Butler on Interest Rates and Rule Changes

Today, we're re-joined by Ron Butler, for our first ever live episode. Ron is a Mortgage Broker and the founder of Butler Mortgage from Toronto, Ontario. Ron is here to discuss rule changes for mortgages, variable verses fixed rates, and predictions for interest rates and housing prices. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com...

Apr 27, 202225 min

73: Why We Need More Transparency in the Mortgage Business

In this episode, I share why I think we need more transparency in the mortgage business when it comes to commission, and the 3 "C"s that you should think about if you are a mortgage agent joining a brokerage. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about t...

Apr 20, 202212 min

72: How to Start a Podcast

In this episode, Scott Peckford recounts his transition from radio to launching the I Love Mortgage Brokering podcast, emphasizing the importance of a long-term vision. He provides practical advice for aspiring podcasters, including outsourcing editing, identifying a niche, launching imperfectly to learn, and maintaining consistency. Peckford illustrates how podcasting can transform business by establishing local celebrity status, granting access to key figures, and building profound trust and rapport with an audience.

Apr 13, 202210 min

71: How Many Mortgages Can One Broker Fund?

Scott Peckford explores the four main factors influencing a mortgage broker's monthly funding capacity: lead types, loan types, process, and lender relationships. He details how lead quality and consistency, the homogeneity of loan types, a clearly defined 'no-go' client list, and fewer, deeper lender partnerships contribute to higher efficiency. Real-world examples of top-performing brokers illustrate how these strategies enable funding significantly more mortgages with less effort.

Apr 06, 20229 min

70: The Ikea Effect

In this episode, I share the Ikea Effect, and how the right balance of "done for you" with "done with you" when it comes to consumers can help you have a more successful business. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the 10 Loans A Month Academy: ...

Mar 30, 20228 min

69: What Coca-Cola Can Teach Us About Being a Better Mortgage Broker

In this episode, I share what you can learn from Coca-Cola to help you run a successful mortgage business. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the 10 Loans A Month Academy: www.10loansamonth.com Find out more about ILMB Mortgage Pros: www.rookiet...

Mar 23, 20226 min

68: No More Mr. Nice Guy

In this episode, I discuss No More Mr. Nice Guy , a book that transformed my relationship with my spouse, and how these lessons can be applied to your mortgage business. To purchase No More Mr. Nice Guy by Robert Glover, click here . The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering....

Mar 16, 202210 min

67: The Best Advice I’ve Ever Received

Scott Peckford shares the invaluable advice from his former paramedic mentor: "You didn't cause the mess. You're just here to help." He explains how this mantra, initially applied to high-stress emergency situations, is crucial for mortgage brokers to avoid burnout and manage client expectations. By not taking ownership of client mistakes like overbidding or poor credit, brokers can remain rational, do their best, and effectively guide clients without personal stress. This episode emphasizes emotional detachment for professional longevity and service quality.

Mar 09, 20228 min

66: Why You Need to Go 7 Levels Deep

In this episode, I share the concept of going "7 Levels Deep" and how this exercise can make the reason why you're doing something very clear. To do the "7 Levels Deep" exercise, visit: www.7levelsdeep.com The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the ...

Mar 02, 20226 min

65: Why Most New Mortgage Brokers Fail

This episode delves into the alarmingly high failure rate among new mortgage brokers, highlighting how low barriers to entry contribute to this challenge. The host emphasizes that mortgage brokering is fundamentally a technical sales job, often misunderstood by newcomers. Success requires embracing rigorous sales training, shifting mindsets, and diligently implementing a strategic client acquisition plan, rather than focusing on non-essential tasks.

Feb 23, 202212 min

64: A Trick for Creating Killer Scripts

In this episode, I share my thoughts on scripting and 2 things for you to think about when it comes to scripts. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the 10 Loans A Month Academy: www.10loansamonth.com Find out more about ILMB Mortgage Pros: www.ro...

Feb 16, 20226 min

63: Is TikTok Useful for Mortgage Brokers?

Host Scott Peckford evaluates TikTok's potential for mortgage brokers, drawing parallels to his early success in podcasting while dismissing platforms like Clubhouse. He presents compelling examples of brokers who have effectively leveraged TikTok to generate significant leads and business, noting the platform's evolving user demographics. Scott also provides practical advice for new users, emphasizing the need for a strategic plan, consistent content, value addition, and experimentation to successfully ride this new marketing wave.

Feb 09, 20228 min

62: The Only Situation I Would Ever Pay a Referral Fee

The episode explores the complex topic of paying referral fees in mortgage brokering. While the host generally advises against it, he outlines critical considerations if pursuing such an arrangement, including legality, disclosure requirements, and avoiding one-off deals. The only exception presented is for "monster referral sources" through corporate contracts, emphasizing the need for a robust agreement, clear terms, and a viable percentage to ensure financial sense and business growth.

Feb 02, 20226 min

61: The One Gift That Will Always Create a ”Wow”

Scott Peckford discusses the art of creating "wow" gifts for business relationships, emphasizing that there's no single perfect gift. Drawing insights from "Giftology" and personal experience, he outlines three key principles: being specific, unexpected, and timely. The episode features a compelling case study of a realtor using these methods to secure a referral, alongside other practical examples and crucial gifting "don'ts" to ensure genuine impact.

Jan 26, 202211 min

60: Should You Buy Online Leads?

Scott Peckford shares five crucial factors for mortgage brokers considering buying online leads. He explains why most fail and highlights the necessity of quality lead sources, substantial resources for experimentation, robust follow-up systems, conversion experience, and meticulous data tracking. The episode concludes by strongly advising most brokers to focus on building a referral-based business as a more sustainable and successful alternative.

Jan 19, 202212 min

59: Theory of General Responsivity

In this episode, I share a formula that I've come up with as a way to help give me some space so I can make better decisions. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the 10 Loans A Month Academy: www.10loansamonth.com Find out more about ILMB Mortgag...

Jan 12, 202216 min

58: The Replace Myself Method

In this episode, I share how I use the replace myself method to get tasks off of my plate so I can focus on bigger areas of my business to keep it growing. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the 10 Loans A Month Academy: www.10loansamonth.com Fi...

Jan 05, 202211 min

Best of 2021: The Science of Brokering

In this episode, I wrap up 2021 by compiling the best of "The Science of Brokering" episodes. Included are "Commitment - How to Create More Realtor Referrals" (episode 39), "Framing Effect - How to Win with a (Slightly) Higher Rate" (episode 40), and "Sunk Cost Fallacy - How to Make Your Clients More Loyal" (episode 45). Episode 39 - Commitment - How to Create More Realtor Referrals: https://tlam.podbean.com/e/39-commitment-how-to-create-more-realtor-referrals/ Episode 40 - Framing Effect - How ...

Dec 29, 202110 min

Best of 2021: 3 Tips & Tricks

In this episode, I wrap up 2021 by compiling the best of "3 Tips & Tricks" episodes. Included are "3 Tips for Managing Your Day" (episode 24), "How to Get More Google Reviews" (episode 31), and "3 Apps Every Broker Should Be Using" (episode 36). Episode 24 - 3 Tips for Managing Your Day: https://tlam.podbean.com/e/24-3-tips-for-managing-your-day/ Episode 31 - How to Get More Google Reviews: https://tlam.podbean.com/e/31-how-to-get-more-google-reviews/ Episode 36 - 3 Apps Every Broker Should ...

Dec 22, 202112 min

57: How to Business Plan Like Jeff Bezos

In this episode, I share the method I use for business planning and how applying it this past year has increased every area of my business. To attend the Plan Like Bezos Workshop, visit: www.planlikebezos.com The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about t...

Dec 15, 202112 min

56: How to Hire an Amazing Assistant in Just 7 Days

This episode introduces the "Wipe Out HR" method, a proven strategy to quickly find and hire exceptional assistants within seven days. Developed to overcome common hiring challenges like sifting through numerous resumes and losing good candidates, the method utilizes a series of obstacles to ensure only highly motivated and qualified individuals progress. Learn how to implement this blueprint to save time, reduce bad hires, and efficiently build your team.

Dec 08, 20218 min

55: 3 Tricks for Social Media Marketing

In this episode, I share 3 tricks to help you with social media marketing. The I Love Mortgage Brokering Network is now brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb If you have any questions you want me to answer, send me an email at scott@ilovemortgagebrokering.com I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about the 10 Loans A Month Academy: www.10loansamonth.com Find out more about ILMB Mortgage Pros: www.get10funded.com Find out more about the...

Dec 01, 20217 min
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