In this episode, Samantha explores the often-overlooked truth behind effective marketing: it’s not just what you say or how often you say it. It’s the energy behind it. Drawing from over 13 years of experience in corporate and startup marketing, along with her background as a Reiki energy healer, Samantha shares why so many business owners struggle to see traction even when they’re “doing all the right things.” This is a must-listen if you’ve ever hit “post” and still heard crickets, or if you w...
Jul 01, 2025•15 min•Ep. 42
In this episode, Samantha sits down with Meagan O’Nan, a human connection speaker, consultant, and TEDx speaker whose life and work revolve around one powerful mission: helping people stay connected even when they disagree. From being outed and ostracized in Mississippi to returning years later to build a life rooted in healing and purpose, Meagan shares how she’s learned to bridge impossible divides. If you’ve ever struggled to talk with someone you love who holds radically different beliefs, t...
Jun 24, 2025•38 min•Ep. 41
In this episode, Samantha dives deep into a season most of us don’t love to admit: slow growth. Whether you’ve launched something new and heard crickets, or you’re just feeling a little off, this conversation will help you decode what’s really happening behind the scenes. Samantha unpacks the 5 most common reasons your business might be moving slowly. From misaligned messaging to energetic burnout to astrology (yes, really!), and how to move through each one with more grace and clarity. Because ...
Jun 17, 2025•19 min•Ep. 40
In this episode of Confessions of a Spiritual Entrepreneur, Samantha gets real about those moments when your business feels “off” even when you’re doing everything right. She unpacks what being out of alignment truly feels like, why it happens (spoiler: it’s not because you’re failing), and how to come back to your inner truth. Sharing personal stories; from a heart-lacking workshop to a complete business rebrand, Samantha offers permission and practices to pause, go inward, and reconnect with w...
Jun 10, 2025•19 min•Ep. 39
In the first episode of Confessions of a Spiritual Entrepreneur, Samantha sets the tone for a deeply aligned and radically honest conversation about what it really takes to grow a business and yourself. Drawing from her 13+ years in branding and marketing (from PayPal and LinkedIn to scrappy startups), Samantha shares her journey from corporate burnout to reiki master and business mentor. She introduces listeners to the dual mission of this podcast: practical strategy meets energetic and spiritu...
Jun 03, 2025•11 min•Ep. 38
Hosted by business mentor Samantha Mullett, Confessions of a Spiritual Entrepreneur explores what it takes to build a profitable business in the modern online space…without losing your soul. Through unfiltered solo episodes and honest guest conversations, Samantha shares the mindset shifts, energetic practices, and business clarity that help women entrepreneurs grow without burning out or hiding who they are. This show is for women who are scaling service-based businesses—creatives, CEOs, and ag...
Jun 03, 2025•2 min
In the last episode of the Side Note Podcast, Samantha shares why it’s time to close this chapter and what’s coming next. From launching the show as an experiment to finding her voice and evolving her work, Samantha opens up about the real reason she’s letting go of the Side Note name, and what listeners can expect from her new show launching June 3rd. This is a warm, honest farewell filled with gratitude, behind-the-scenes evolution, and a powerful invitation to keep walking this path together....
May 27, 2025•9 min•Ep. 37
In this episode, Samantha goes behind-the-scenes of her recent launch for The Brand Edit group program—what worked, what didn’t, and what it taught her about herself and her audience. With real-time reflections and a no-fluff breakdown of both the emotional rollercoaster and strategic takeaways, this episode is a must-listen for any business owner in launch mode (or about to be). You’ll walk away with practical advice, fresh mindset shifts, and permission to embrace the messy middle of building ...
May 20, 2025•23 min•Ep. 36
In this powerhouse conversation, Samantha discusses all things personal branding and PR strategist Katrina Owens to unpack the deeper, purpose-driven energy behind building a personal brand that gets noticed—and converts. From dismantling outdated PR models to helping clients claim their story, Katrina shares the real strategy behind showing up, building relationships, and being seen as a leader in your space (without needing a massive following). If you're building a service-based business and ...
May 13, 2025•43 min•Ep. 35
In this episode, Samantha breaks down The Brand Edit, her signature four-week, high-touch group program designed to help business owners finally break through the market. Through real-life client success stories (like floral designer Lee), she illustrates what happens when you identify and unlock your business’s unique code. From finding your X factor to aligning messaging, visuals, and positioning, Samantha walks listeners through each week of the program and what transformative growth can look...
May 06, 2025•24 min•Ep. 34
In this episode, I’m blending my background in energy healing with my work as a business coach to help you understand how your visibility, retention, and “X factor” all play together to shape your business. We’ll walk through three powerful mindset and energy-based exercises — including one with a Polly Pocket-sized business vision — to help you uncover disconnects, reset your approach, and make your magic shine to the right people. This is your permission slip to do less, trust more, and get cl...
Apr 29, 2025•32 min•Ep. 33
I knew this episode was going to blow my mind—but I didn’t expect it to realign my entire belief system. Vish Chatterji is not your typical executive coach. He’s also a Vedic astrologer, a dedicated yogi, and the author of The Business Casual Yogi and Astrology Decoded . We met at the Berkeley Coaches Conference (shoutout to the yogi lunch table!), and I instantly knew we had to record this. This conversation is for anyone who feels like they’re navigating dual identities—balancing intuition and...
Apr 22, 2025•49 min•Ep. 32
Can you really build a business by being your full, unfiltered self? I’m here to tell you — absolutely yes. In this episode, I share what happened when I stopped hiding the intuitive, spiritual, and yes, slightly "woo" parts of me from my professional life. From my love of astrology and Reiki to my obsession with color psychology, I’ve seen how bringing these truths to the table doesn't repel clients — it attracts the right ones. I open up about the fear that used to keep me compartmentalized an...
Apr 15, 2025•19 min•Ep. 31
Rebranding, brand strategy, brand identity, brand differentiation, design, entrepreneurship, brand therapy, brand workshop Rebranding is more than just swapping out your logo or picking a new color palette. It’s a full-blown identity shift—and trust me, I’ve been in the thick of it. In this episode of Side Note , I get real about my rebrand journey and why strategy must come before design. Spoiler: your brand isn’t just how it looks, it’s how it feels —and if you don’t know what makes you differ...
Apr 10, 2025•6 min
After talking to 30 brand designers, I discovered something wild: no one does brand strategy the same—and most of us are skipping the most important part . In this episode, I break down the real reason your brand might feel off, even if it looks polished. Spoiler: it’s not about the logo. I’m sharing the invisible (but costly) mistakes people make when rebranding, why so many design processes lead to disappointment, and how you can build a brand that actually feels like you. Plus, I’m inviting y...
Apr 08, 2025•21 min•Ep. 30
Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer , the wordsmith genius behind Reveal Studio Co , to break down the psychology of sales and copywriting . We get into why personality matters in your sales copy , how to use psychological triggers to drive conversions , and the biggest mistakes business owners make when writing their own sales pages. Kaili shares how consumer behavior has shifted since 2020 , why ...
Apr 01, 2025•46 min•Ep. 29
Thought leadership isn’t about having the hottest take—it’s about standing in your truth. In this conversation with writer and content strategist Vivian Nunez, we explore the power of storytelling, vulnerability, and alignment in creative spaces. Vivian shares how grief shaped her writing and thought leadership, and we discuss why authenticity—not performance—is what truly connects people. We also unpack the transition from journalism to thought leadership, how AI fits into content creation (wit...
Mar 25, 2025•52 min•Ep. 28
Brand shoots aren’t just about getting some pretty photos for your social media—they’re a powerful opportunity to tell your brand’s story in a visual way. I’m sharing everything I’ve learned about planning a successful brand shoot, from choosing the right photographer to creating the perfect wardrobe that reflects your brand identity. I’ll admit, my first brand shoot didn’t go as smoothly as I hoped, but that’s why I’m so excited to guide you through the process today—because planning matters. I...
Mar 18, 2025•28 min•Ep. 27
Social media is changing every day, and putting all your eggs in one TikTok-shaped basket is a recipe for disaster. But what if I told you there’s a way to build an audience that you own —one that can grow with you, generate revenue, and even lead to acquisition? That’s exactly what Preeya Goenka, COO of Beehiiv, is here to break down. Preeya shares why email newsletters are the most reliable way to connect with your audience, the key to growing and monetizing your list (even if you’re starting ...
Mar 11, 2025•39 min•Ep. 26
Hiring is broken—but it doesn’t have to be. I’ve seen firsthand how the wrong hire can drain time, energy, and money. But when you get it right, it’s magic. In this episode of Side Note , I’m sharing my personal playbook for strategic hiring—how to find the right people, avoid common hiring traps, and build a team that actually supports your business growth. Whether you have a few contractors or a full-scale team, all it requires is a little intention and a few key questions to unlock the right ...
Mar 04, 2025•45 min•Ep. 25
Patrice Poltzer didn’t just switch careers—she burned it all down and rebuilt from scratch. Moving from Brooklyn to Lisbon with her family, she ditched the traditional corporate path, pivoted from television producer to business owner, and faced the tough reality of reinvention. But here’s the twist: she never planned to be an entrepreneur. Now, she’s using storytelling and AI to help others show up authentically online. In this conversation, Patrice and I talk about the messy middle of career t...
Feb 25, 2025•52 min•Ep. 24
I know how overwhelming AI can feel—like it’s just churning out endless fluff. But what if we could use it with more intention, keeping our creative spark intact? In this episode, I guide you through a short but powerful meditation to help set boundaries with AI and make sure it amplifies—not replaces—your unique voice. By the end of this meditation, you’ll feel more grounded, clear on your purpose, and confident in using AI as a creative tool rather than a shortcut. Whether you’re a business ow...
Feb 21, 2025•7 min
Stop treating AI like a toddler's toy. As a Fortune 100 marketing advisor, I see too many business owners misusing AI in ways that strip away their unique magic. AI isn’t here to replace you, but if you’re using it wrong, it could be holding you back. Most people treat AI like a shortcut instead of a strategic tool, and that’s where things go sideways. I’m breaking down how to train AI to enhance your brand voice, optimize marketing, and keep your content powerful—without losing its human touch....
Feb 18, 2025•34 min•Ep. 23
Marriage isn’t all sunshine and rainbows—and that’s exactly what makes it beautiful. In this candid conversation, I dive into the real dynamics of my relationship with my husband, David, from communication struggles to breakthrough moments that transformed our marriage. As newlyweds, we discovered how our opposite communication styles—his quiet introspection vs. my more…reactive tendencies—became our biggest strength. I also reveal the game-changing book that reshaped our marriage, and no, it’s ...
Feb 14, 2025•6 min
Can love be both passionate AND peaceful? In this special Valentine's Day episode, I'm joined by my husband David for an unfiltered conversation about our relationship: from first impressions to navigating entrepreneurship, conflict, and personal growth together. We share the lessons we’ve learned, the mistakes we’ve made, and the rituals that keep our connection strong. We talk about the differences that have led to the greatest conflict, the unexpected impact of taking dance classes together, ...
Feb 11, 2025•1 hr 2 min•Ep. 22
Is the fear of success secretly holding you back? In this episode, somatic behavioral therapist Kelley Hoag reveals how ambitious women can bridge the gap between mind and body to make decisions rooted in intuition rather than fear. We explore why so many high-achieving women hit invisible ceilings – and how to break through using embodied wisdom. This conversation unpacks the messy truth about self-sabotage, challenging the idea that success requires sacrificing authenticity. Kelley shares why ...
Feb 04, 2025•38 min•Ep. 21
Meditation isn’t just about sitting still—it’s a gateway to clarity, intuition, and transformation. In this raw, intimate exploration of inner connection, I share my experience at a 10-day silent Vipassana retreat and how it completely changed how I approach life, business, and intuition. From uncovering hidden answers in the subconscious to prophetic dreams that guided me to life-changing decisions (like meeting my husband!), this conversation dives deep into the unexpected gifts of mindfulness...
Jan 28, 2025•27 min•Ep. 20
When Aleya Harris speaks, you can’t help but listen. From her days as a private chef for celebrities to becoming a strategic storytelling consultant, Aleya has transformed countless lives and businesses with the power of authentic narratives. In this episode, she shares how personal stories—even the most painful ones—can be the secret weapon to captivate, inspire, and sell. We dive deep into her bestselling book Spark the Stage, her journey through self-doubt, and her mission to help people own ...
Jan 22, 2025•53 min•Ep. 19
This guided meditation helps you reconnect with your business on a soul level. Through visualization and deep inner work, I guide you to unlock hidden insights about your business's needs and direction. Perfect for entrepreneurs navigating slow seasons who want to emerge stronger and clearer. In this episode we explore: How to use meditation to overcome business dry spells Techniques for visualizing and communicating with your business entity Ways to identify necessary shifts and improvements in...
Jan 15, 2025•14 min
Running a successful business isn't always sunshine and rainbows. I'm getting real about my 2024 journey — from a failed launch to juggling a wedding, honeymoon, and house purchase. I learned the most important lesson: that dry spells are actually invitations to level up. I'm sharing how I transformed my own business plateau into powerful insights about pricing, marketing, and most importantly, trusting my intuition. Whether you're questioning your prices, feeling pressure to market aggressively...
Jan 14, 2025•33 min•Ep. 18
