23. AI Won't Replace You, But You're Using It Wrong (7 Ways to Make It Work for You) - podcast episode cover

23. AI Won't Replace You, But You're Using It Wrong (7 Ways to Make It Work for You)

Confessions of a Spiritual Entrepreneur: Honest Conversations on Authentic Marketing, Aligned Business Growth & the Inner Work Behind It All
Feb 18, 2025•34 min•Ep. 23
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Episode description

Stop treating AI like a toddler's toy. As a Fortune 100 marketing advisor, I see too many business owners misusing AI in ways that strip away their unique magic. AI isn’t here to replace you, but if you’re using it wrong, it could be holding you back. Most people treat AI like a shortcut instead of a strategic tool, and that’s where things go sideways. I’m breaking down how to train AI to enhance your brand voice, optimize marketing, and keep your content powerful—without losing its human touch.

From practical AI strategies to ethical considerations, I’m covering what most business owners get wrong about ChatGPT, Claude, and content repurposing. Whether you’re skeptical or already experimenting, this conversation will change how you think about AI in your business.

Want to save thousands of hours on content creation without losing your authentic voice? I break down my exact process for training AI to understand your brand voice, plus the energetic practices that keep your content powerful.

In this episode, we discuss:

  • How can AI improve your marketing without making it sound robotic?
  • The biggest mistakes entrepreneurs make when using AI for content creation
  • What are AI "projects" and why should you be using them?
  • What are the legal implications of using AI-generated content for my business?
  • Can AI really replace my marketing team?
  • How to use AI to save time while keeping your unique brand voice
  • The crucial difference between content amplification and replacement

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23. AI Won't Replace You, But You're Using It Wrong (7 Ways to Make It Work for You) | Confessions of a Spiritual Entrepreneur: Honest Conversations on Authentic Marketing, Aligned Business Growth & the Inner Work Behind It All podcast - Listen or read transcript on Metacast