LIFT Your Shop - podcast cover

LIFT Your Shop

Kelsey Outrampodcasters.spotify.com
The LIFT Your Shop podcast is a place to get insights from some of the most respected and outstanding auto repair industry experts around the nation. Kelsey Outram, CEO of LIFT Auto Repair Marketing and co-author of the book Drive More Business: A Step-By-Step Guide To Internet Marketing for Auto Repair Shops, hosts, and discusses all things that help lift your auto repair shop from marketing, staffing, culture, expanding, procedures, tech and more. With the insights shared in each episode, shop owners will learn how to grow their shop and be a leader in the automotive industry.

Episodes

57 - How Great Shops Build Great Leaders with Josh Parnell

Unlock the Power of One-on-Ones: Build a Culture of Accountability & Leadership Join leadership coach Josh Parnell as he breaks down how effective one-on-one meetings can transform your team and workplace culture. Learn why calls to action and consistent follow-up are key to creating accountability, how to empower your team to lead their own meetings, and practical tips to develop stronger leaders. Plus, Josh shares his top leadership book recommendations and how to connect with him for pers...

Jun 16, 202550 min

56 - 59 Years of Shop Excellence with Greg Buckley

For Greg Buckley, running an auto repair business isn’t just a career—it’s a family legacy. Growing up in his father’s service station in Wilmington, Greg began his journey in the industry at just eight years old as a self-proclaimed “Petroleum Transfer Engineer.” From pumping gas to leading as a multi-shop owner, his path reflects a deep-rooted passion for automotive excellence and community connection. But Greg’s story is more than just business. It’s about generations of hard work, the power ...

May 21, 20251 hr 5 min

55 - Power Couple in Auto Repair with Nick and Nicole Jones

It’s not every day you see a husband-and-wife duo take center stage in the automotive repair industry—but Nick and Nicole Jones are redefining the game. As the driving force behind Anderson Automotive and two Thrive Automotive locations, their journey is all about resilience, teamwork, and passion.But their impact doesn’t stop there. They’re also the hosts of the "Thrive With Us" podcast, where they share insights on business, leadership, and life. And if that wasn’t enough, their love for anima...

Feb 19, 202551 min

54 - Secrets of Auto Repair Success with Jimmy Purdy

Is cheap auto repair is costing you more? In this episode of the LIFT Your Shop Podcast, we sit down with Jimmy Purdy, owner of Shift'N Gears Auto Repair in Paso Robles, CA, and host of The Gearbox Podcast. Jimmy shares his insights on the true cost of discounting services, how to build a profitable auto repair business, and why there’s more to business than making money—it's about supporting your employees and giving back to your community. We discuss: The importance of pricing correctly to pro...

Feb 05, 202557 min

53 - Dedication to Financial Accuracy with Jon Mason

In this episode of the LIFT Your Shop Podcast , we sit down with Jon Mason, founder of Momentum Works Financial, based in Franklin, Tennessee. Jon shares his incredible journey from selling security systems door-to-door to managing an auto repair shop, and eventually launching a financial services business tailored to the unique needs of the automotive industry. Jon dives into the challenges of delivering accurate, timely financials in a fast-paced and demanding industry. He explains how his bac...

Jan 15, 202546 min

52 - Tune in: Success Talks with Carm Capriotto

Auto repair shop owners, this episode is for YOU! Join us as we chat with Carm Capriotto, the pioneer of podcasting in the automotive aftermarket and the mastermind behind the Remarkable Results podcast. In this episode of the LIFT Your Shop Podcast, Carm shares his incredible journey from Buffalo radio to creating one of the most influential platforms for shop owners and technicians. Hear how a simple idea turned into 1,000+ episodes of insights, connections, and inspiration for the auto repair...

Dec 18, 202447 min

51 - Auto Repair Wisdom: 5 Key Lessons with Chris Jones

Tune in for an insightful episode of the LIFT Your Shop Podcast featuring Chris Jones, Group Editorial Director at Endeavor Business Media and former editor of Ratchet and Wrench magazine! In this episode, Chris shares how he stumbled into the auto repair industry with a background in journalism, marketing, and design, and how that journey transformed his understanding of shop management. With over 20 years of experience, Chris talks about the importance of developing people, enhancing their ski...

Dec 04, 202437 min

50 - Genuine Steps Forward with Ryan Miles

In this episode of the LIFT Your Shop Podcast, we are joined by Ryan Miles, owner of Peak Euro in Bend, Oregon. We dive into his nontraditional journey into the automotive industry. Ryan explains how he transitioned from farm life to automotive sales, starting with a boutique Euro car dealership and expanding into repairs when reliable reconditioning services were scarce. Initially focused on Audi and Volkswagen due to his first technician’s expertise and personal preference for these brands, th...

Nov 25, 202444 min

49 - Why Every Successful Business Needs a Mentor with Glenn Todd

In this episode of the LIFT Your Shop Podcast, we are joined by Glenn Todd of Glenn's European Auto Repair. Glenn shares his transition from technician to shop owner and how his passion for learning, entrepreneurship, and side projects drove him to open his own shop in 2017. Since launching the business, his shop has grown rapidly, generating $2.2 million in revenue last year and targeting $3 million this year. Key factors in his success include following a consistent growth-and-scale strategy, ...

Nov 13, 202434 min

48 - Make the Most of Every Opportunity with Brandon Stapley

In this episode of the LIFT Your Shop Podcast we are joined by Brandon Stapley, owner of Stapley’s Garage in Mesa, Arizona. Brandon shares his journey from working in his garage to owning multiple auto repair businesses. Discover how exploring every opportunity, from starting with a love for cars to navigating business acquisitions, has helped Brandon grow his automotive empire. If you're a shop owner—seasoned or new—you won't want to miss the valuable insights on how owning multiple businesses ...

Oct 30, 202447 min

47 - Struggle to Strength with Carlos Ramirez

In this episode of the LIFT Your Shop Podcast , we welcome Carlos Ramirez, owner of C&G Auto Centers and the new Car Pro location in Orlando, Florida. Carlos discusses his experience as a second-generation auto repair shop owner, starting out in his family’s two-bay gas station in New York. He shares insights into growing an auto repair business, overcoming the unique challenges faced by shop owners, and emphasizes the critical role of continuous learning and leadership in running a successf...

Oct 16, 202444 min

46 - Lead with Time and Delegation with Josh Bird

In this episode of the LIFT Your Shop Podcast, we sit down with Josh Bird from Bird Automotive to discuss the vital lessons he's learned on time management, delegation, and leadership as an auto repair shop owner. With two successful locations in Blue Springs and Oak Grove, Missouri, Josh shares his journey from being a GM Master Technician to managing and growing a thriving business. He dives into the challenges of transitioning from a hands-on technician to a full-time leader, the process of l...

Oct 09, 202446 min

45 - Key KPIs Every Auto Shop Owner Needs to Know with Jennifer Hulbert

In this episode of the LIFT Your Shop Podcast, Jennifer Hulbert, from Service Plus Automotive in Calcium, New York, shares her passion for the automotive industry and her commitment to growth and success through the application of SMART goals. She joined her family business in 2001, helping it expand from a small three-bay gas station to a 12-bay facility, with a focus on using key performance indicators (KPIs) to drive profitability and sustainability. Jennifer emphasized the importance of unde...

Aug 23, 202447 min

44 - The Role of Goals and Execution in Long-Term Success with Travis Leavitt

Building a successful business doesn't happen by chance—it's a journey that starts with a vision and is guided by clear goals. In this episode of the LIFT Your Shop Podcast, we are joined by Travis Leavitt owner of Leavitt Automotive. We explore how goal setting transformed his entrepreneurial path, how he turned challenges into stepping stones and found the roadmap needed to navigate his journey. Discover the power of having a plan, the importance of execution, and the motivation that fuels the...

Aug 14, 202443 min

43 - Ripple Effect of Leadership with Joe Marconi

Your success as a leader is directly dependent upon the success of the people around you. As a leader, your primary job is to bring out the best in your team by leveraging their collective resources and talents. Understanding and aligning the goals of individuals with those of the company is crucial for a thriving workplace, boosted morale, and increased retention. In this episode of the LIFT Your Shop Podcast, we are joined with Joe Marconi, Business Coach and Consultant with Elite Worldwide. J...

Jun 26, 202454 min

42 - Blueprint for Growth with Amanda Clements-Drake

Join us for the latest episode of the LIFT Your Shop Podcast, featuring Amanda Clements-Drake, President and Co-Owner of C&C Automotive, as she lays out the blueprint for growth. This begins with building meaningful connections that foster mutual support and collaboration. Establishing accountability is essential, as it ensures that everyone remains committed to their personal and collective goals. Growing alongside others not only accelerates individual progress but also enriches the collec...

Jun 16, 202448 min

41 - Secrets of Financial Success with Greg Sands

In the latest episode of the LIFT Your Shop Podcast, "Secrets of Financial Success," we’re joined by Greg Sands from SRSANDCO. His insights shed light on the wealth of knowledge present within the automotive industry. Sands emphasizes the importance of seizing opportunities for growth and connecting with fellow shop owners. Above all, this episode resonates with the profound impact of understanding people—a cornerstone in unlocking financial success and cultivating genuine connections in the aut...

May 16, 202448 min

40 - How Leadership Drives Success with Eric Raber

In this episode, we're thrilled to welcome Eric Saber, owner of ER Autocare, as our guest. Eric emphasizes the crucial step of grasping your vision, illustrating how it not only empowers leaders but also motivates others. He stresses the mandatory aspect of embracing accountability, citing it as a catalyst for continuous success, encompassing both triumphs and setbacks. Through Eric's insights, we gain valuable guidance on navigating the journey toward sustained success in leadership and busines...

Apr 24, 202448 min

39 - Cultivating Leaders in Business with Kevin Roth

Join me with Kevin Roth, owner of Kevin's Auto Repair Service, as we explore the indispensable qualities of character, morality, and values that form the bedrock of effective leadership. In this episode, we champion the belief that true leadership isn't just about authority; it's about the enthusiasm to grow, the humility to learn, and the resilience to adapt. Kevin shares invaluable insights on the importance of being coachable and continuously investing in personal growth over chasing perfecti...

Apr 17, 202429 min

38 - Why Business Relationships Matter with Phil Webster

Phil Webster, multi-shop owner of Webster Tire & Auto Service and of Shop Fix Academy, highlights the indispensable value of business relationships in the auto repair industry and how these connections lead to success. Building strong relationships is crucial for fostering trust, reliability, and ultimately, business growth.Phil continues by sharing that discipline in taking action is the first step toward motivation and success. This perspective allows businesses within the auto repair sect...

Apr 03, 20241 hr 1 min

37 - Giving Cars Weekly with Matt Carlson

Discover Matt Carlson's inspiring journey from software developer at Microsoft to founder of Fix It Forward Auto Care in the latest episode of the LIFT Your Shop Podcast, "Giving Cars Weekly." Despite lacking an automotive background, Matt's passion for cars drove him to create a nonprofit initiative providing transportation solutions for those in need. Learn how Fix It Forward Auto Care evolved into a force giving away three cars per week, highlighting the transformative impact of reliable tran...

Mar 13, 202447 min

36 - Why Employers Value Integrity Over Experience with Keith Dennis

We recently had the pleasure of hosting Keith Dennis, owner of KD Auto Repair, on this episode of the LIFT Your Shop Podcast. Keith's journey from a passionate technician to owning three successful auto repair shops is not just inspiring; it's a masterclass in customer service, humility, and strategic growth. In this episode, Keith dives deep into the essence of his business philosophy: prioritizing customer satisfaction above all else. He shares invaluable insights on building relationships wit...

Feb 28, 202448 min

35 - Navigating the Depths of Knowledge with Jason Rousseau

Join us in our latest episode of the LIFT Your Shop Podcast as we dive into the remarkable journey of Jason Rousseau, the owner of Pro Automotive. Jason shares his testament to resilience, strategic growth, and the power of letting go to move forward.

Feb 08, 202436 min

34 - Embracing the Transformative Force of the Law of Attraction with David Marks

David Marks from Quality Auto Repair Tire Auto Sale is our guest on this episode of the LIFT Your Shop Podcast. We take a deep dive into the importance of financial acumen in running a successful enterprise, stressing that having a clear vision of what one wants is pivotal. The magic happens when clarity in goals aligns with the efforts put into the business.

Jan 18, 202436 min

33 - Unveiling the Power of Narrative with Bryce Evans

Bryce Evans discusses his journey in the auto service industry and how he transitioned from being a journalist to finding his purpose in this field. He emphasizes the importance of sharing knowledge, helping others, and not being afraid to be authentic.

Jan 03, 202437 min

32 - How Grease Runs in the Family with Jonathan White

Embrace the journey of leadership as a perpetual evolution. Continuously refine your qualities, uncover your motivations, and leverage them to propel your growth and success. Sit down with Jonathan White from Phil's Pro Auto Service to learn how he stimulates personal and professional growth within his shop.

Dec 13, 202347 min

31 - Mastering the Customer Journey at Your Auto Repair Shop with Darrin Barney

In the competitive realm of auto repair, Darrin Barney, from Elite Worldwide, emphasizes the paramount importance of delivering an exceptional customer experience. From the first contact with a client to the concluding moments of car delivery, Barney explains the significance of warm, friendly interactions and setting a positive tone. His insights reveal that by aiming for a high closing ratio, managing emotions, and creating a ripple effect of positivity, auto repair businesses can turn first-t...

Oct 25, 202351 min

30 - Benefits of Joining Associations and Attending Training Expos with Sheri Hamilton

In this episode of LIFT Your Shop Podcast, we're joined by a true expert in the field, Sheri Hamilton, representing MWACA/Vision Expo. We explore the incredible advantages of becoming a part of professional associations and making the most of training expos. Learn how professional associations can be your secret weapon for career growth. We are inspired by real-life success stories and how Sheri has created abundance through these opportunities.

Oct 11, 202333 min

29 - Direct Mail Do's and Don'ts with Philip Tringali

In this episode of LIFT Your Shop Podcast, Philip Tringali, from Echo Advertising, an expert in the field, provided invaluable insights on "Direct Mail Do's and Don'ts." Join Philip as he shares essential tips and pitfalls to avoid when utilizing direct mail marketing strategies. Whether you're a seasoned marketer or new to the world of direct mail, this episode is a must-listen for anyone seeking to maximize the impact of their marketing campaigns. Tune in now to gain a deeper understanding of ...

Sep 14, 202347 min

28 - How to change the auto repair industry with Lucas Underwood

In this episode of LIFT Your Shop Podcast, Lucas Underwood, owner of L&N Performance Auto Repair and host of the Changing the Industry Podcast, delved into the intriguing topic of "How to change the auto repair industry?" Join Lucas as he shares his insights and experiences, offering a fresh perspective on transforming the landscape of auto repair. Discover innovative strategies, inspiring stories, and actionable steps to drive positive change within the industry. Don't miss this opportunity...

Aug 31, 202355 min
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