It’s Wellness Week at Littlefield Agency! Following our previous episode on work-life balance, we thought this is as good a time as any to dig into strategies for preventing burnout at work, especially in high-pressure B2B marketing roles. We know not everyone can have a full week to work on their mental, physical and spiritual well being, but the gang does discuss some smaller ways that can make a difference and encourage sustainable productivity. It all starts at the top. "If the boss isn't do...
Jun 25, 2025•23 min
It was a real meeting of the minds at Littlefield Agency last week when we welcomed MAGNET Agency partners Chris Sullivan and Bauer Fichter from Media Thesis. Capping off an all-day summit around all things media, analytics and AI, Sam and Roop were able to talk Bauer into joining them on the podcast. If you've ever met our own media and analytics guru, Chris Kizer, you have a pretty good idea of Bauer. This guy eats, sleeps and breathes media. Everything from audience personas and niche targeti...
Jun 18, 2025•19 min
It’s been a while, but Roop is BACK! Just in time for a busy week at Littlefield Agency. We’ve got people traveling to AI conferences, client meetings, and more. But that won’t stop Sam and Roop from bringing you a new episode of Little Talks ! This week, the gang talks about client communication. Simple topic, you say? You would think so—but there’s more variety and nuance to it than you might expect! Everyone has their own preferences for communicating, ranging from email to Slack to text. We’...
Jun 11, 2025•22 min
On this week’s episode of Little Talks, we’re celebrating 45 years of LA with our founder and chairman, David Littlefield. He’ll take us back to 1980, when "Littlefield Inc." began in his home in Stillwater, Oklahoma. We’ve had plenty of ups and downs over four decades—moments where we just had to hang in there and keep pushing. Through both triumphs and setbacks, we learned that being persistent and adaptable matters more than quick success. What’s kept the agency going for 45 years? David says...
Jun 04, 2025•26 min
On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content. Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social me...
May 21, 2025•22 min
On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing. A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions ...
May 14, 2025•20 min
This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff. And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can s...
Apr 30, 2025•20 min
Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn’t just a "“"nice to have"—it’s essential. From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your...
Apr 23, 2025•15 min
On this week's episode of Little Talks , Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss. Plus, Rocco gives some insights around AI and what's next for creatives, agencies and their clients. Are there tears? Maybe a few (but they're the g...
Apr 16, 2025•31 min
Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it’s a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience. Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And ...
Apr 09, 2025•22 min
After (maybe?) teasing a major celebrity guest yesterday— ahem, Ryan Reynolds —we’re coming clean: April Fools! But hey, we didn’t leave you hanging. We did bring in a new voice to the podcast this week: Becca Barnard! (Pronunciation still TBD. We’ll get it eventually.) Becca is one of our newest Littlefielders, officially 90-ish days into her Project Manager role, and this week she teamed up with Claud for her very first podcast appearance! Together, they took over the mics to share their exper...
Apr 02, 2025•18 min
After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing. Think of it like this: digital marketing is the ad you see —a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read o...
Mar 26, 2025•20 min
BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she’s finally stepping behind the mic to talk about something that’s transforming the industry: AI in visual branding. Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired ...
Mar 13, 2025•18 min
In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact. We also discuss the magic of audience segmentation and how tailoring your em...
Mar 05, 2025•21 min
In this episode of Little Talks , Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out! The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success. It’s all about meeting your customers where they are as people, and not constantly hitting ...
Feb 26, 2025•16 min
This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop scrolling and engage with your content, so why not show it some love? How many people are too many in a thumbnail? Is text okay to include? Are there an...
Feb 18, 2025•15 min
In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes on which brands scored and which ones fumbled the opportunity. Want to see all the ads they mention that...
Feb 11, 2025•28 min
Welcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work . Happy, motivated people create outstanding results, and that’s a key ingredient to who we are as an agency. Our one-word motto is "reimagine", but what does that actually mean? Reimagi...
Feb 05, 2025•22 min
In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing. Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real...
Jan 29, 2025•17 min
Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day. We’ll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity. Plus, which delivery pizza chain is b...
Jan 22, 2025•18 min
Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify. This week, Sam and Roop discuss updated stats about podcasting’s popularity and marketing impact, as well as thoughts on how podcas...
Jan 15, 2025•17 min
After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull. First, let’s talk about some new faces! We’re excited to welcome Becca Barnard , stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing ...
Jan 09, 2025•18 min
In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts. But AI is...
Dec 18, 2024•41 min
This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you wo...
Dec 11, 2024•13 min
This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn ). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi ...
Dec 04, 2024•14 min
This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs! Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislike...
Nov 20, 2024•21 min
She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world. In the end, it's all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup o...
Nov 13, 2024•21 min
While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays. The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork...
Nov 06, 2024•14 min
In this week's Little Talks , we round out our recaps from INBOUND24 by diving into friend of the show , Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes ), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation. Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 4...
Oct 30, 2024•20 min
Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity . Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing con...
Oct 23, 2024•18 min
