Adapting to B2B marketing technology trends - podcast episode cover

Adapting to B2B marketing technology trends

Apr 09, 202522 min
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Episode description

Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it’s a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.

Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn’t be a Little Talks episode without mentioning AI. From automating repetitive tasks to predicting customer behavior, it’s a powerful tool—but only if it’s tailored to your needs.

See how your team can adapt and thrive!

–Sam, Roop, Brandon & Claudia

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