The power of micro-moments in B2B marketing

In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing.

Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is essential. Whether it’s through quick-read articles, short video demos, or optimized mobile experiences, success lies in anticipating buyer needs and delivering content aligned with their intent.

So listen in as Sam and Roop discuss micro-moments, agency updates, ice cream diets and more!

— Brenda, Brandon, Sam, Roop and Claudia

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