Leveraging inbound content for B2B success
Episode description
In this episode of Little Talks, Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out!
The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success.
It’s all about meeting your customers where they are as people, and not constantly hitting them with the hard sell. Whether it's through blogs, videos, or even podcasts, a well-executed inbound content strategy will keep your brand top of mind for when your future customers are ready to buy.
See you next week, and thanks for listening!
-Brandon, Claudia, Brenda, Roop & Sam