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Youth Trends

The youth marketing podcast by Voxburner, creators of YMS, the world's largest youth marketing festival
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Episodes

S05 E09: Asifa Lahore, Britain's first Muslim Drag Queen

Our guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it right. You can also catch Asifa on our panel 'Marketing Beyond the Rainbow' at YMS21 LDN, coming up this September at London's Old Truman Brewery. For ...

Aug 26, 202123 minSeason 5Ep. 9

S05 E08: Verizon's Mark Melling on virtual reality, the metaverse, NFTs and more

This week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN . Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner....

Aug 19, 202131 minSeason 5Ep. 8

S05 E07: Student Beans' Ryan Murphy on the student spending trends of 2021

Ahead of YMS:ONLINE USA , we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner....

Jul 09, 202117 minSeason 5Ep. 7

S05 E06: YouGov share a preview of their brand new As Told By Teens research

In this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner....

Jul 08, 202121 minSeason 5Ep. 6

S05 E05: Archrival's Clint! Runge on what we get wrong about digital natives

This week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learnings that have come from the past year. Hear more from Clint! at YMS:ONLINE USA this month. For more info on Voxburner and YMS, check out www.voxburner.c...

Jul 01, 202118 minSeason 5Ep. 5

S05 E04: Anne Marie Gianutsos from The Drone Racing League introduces the tech-setter generation

Joining us this week is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." In this episode, you'll learn all about this group and how brands can engage them with exciting content and events, just like The DRL has. If you're an educator looking to partner with The DRL, email them at [email protected] . This episode is sponsored by Radix, providers of...

Jun 10, 202121 minSeason 5Ep. 4

S05 E03: Jacee Scoular shares the secrets to Hollister's Gen Z marketing strategy

This week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms , or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and ...

Jun 02, 202125 minSeason 5Ep. 3

S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms , or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @...

May 21, 202122 minSeason 5Ep. 2

S05 E01: Steve Keith on launching The Queer Student Awards

In the first episode of season five, Voxburner's General Manager Richard Jackson chats to Steve Keith, a frequent speaker at our YMS events. Steve runs the consultancy The Branding Man and this year is launching The Queer Student Awards, a celebration of the UK's most inspiring LGBTQ+ students, teachers and more. During the episode, he discusses why now is the time to launch this important initiative, and how brands and universities can ensure they are truly inclusive in their Gen Z marketing. T...

May 14, 202129 minSeason 5Ep. 1

S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Dig-In . Read about their latest student research at www.voxburner.com/blog-source/2020/11...

Dec 21, 202022 minSeason 4Ep. 8

S04 E07: Eastpak's Chris Delahunty on the secret to staying relevant to young people for 70 years

Join us this week for a chat with Chris Delahunty, Digital Marketing Director at Eastpak, ahead of our upcoming event YMS:ONLINE, where he'll be joining our panel Rethinking Retail: How to Prepare for the Post-Pandemic Landscape. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Agorapulse. For your free trial visit www.agorapulse.com/YMS...

Dec 14, 202028 minSeason 4Ep. 7

S04 E06: Amy Smith on what brands can learn from TOMS' purpose-driven strategy

This week on the Youth Trends podcast from Voxburner, Amy Smith gives the inside story of how TOMS achieves its mission of making the world a better place, while simultaneously becoming a leading shoe brand just over a decade after it was founded. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.

Oct 19, 202027 minSeason 4Ep. 6

S04 E05: Krishna Daswani on how Uber adapted during the pandemic

In this episode, you’ll find out how Uber responded when COVID-19 turned their business upside down, and what Krishna has learned from the experience. We also discuss Uber’s strategy to build and retain trust with the Gen Z demographic, and much more. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.

Oct 12, 202022 minSeason 4Ep. 5

S04 E04: Archrival's Clint! Runge on how Covid-19 has transformed youth marketing

Voxburner's Youth Trends podcast returns with a brand new episode ahead of our YMS:ONLINE USA event this October. We catch up with YMS regular and Gen Z marketing expert, Clint! Runge, co-founder and MD of the agency Archrival. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

Aug 24, 202023 minSeason 4Ep. 4

S04 E03: Jim Cregan on the story behind Jimmy's Iced Coffee

This week’s guest is Jim Cregan, co-founder of Jimmy’s Iced Coffee. He was an audience favourite at our youth marketing festival YMS last year, and he’ll be returning for 2020 to share his learnings from launching a successful and sustainable iced coffee brand. Here’s what he had to say when we chatted to him about growing his brand and his predictions for a new decade in youth marketing. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords...

Mar 02, 202019 minSeason 4Ep. 3

S04 E02: British Esports Association CEO Chester King on why brands should embrace esports

This week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You...

Feb 24, 202026 minSeason 4Ep. 2

S04 E01: Extinction Rebellion's Will Skeaping on how marketers can save the planet

This week’s guest is involved in one of the hottest topics of the past year, the climate change movement. Will Skeaping is Creative Director of Extinction Rebellion, and co-editor of their bestselling book, This Is Not A Drill. Join us for a thought-provoking discussion on how marketers can contribute to saving the planet, and why this issue is so important to today’s young people. You can hear more from Will this April at our upcoming youth marketing festival, YMS20 LDN, where he’ll be joining ...

Feb 17, 202022 minSeason 4Ep. 1

S03 E09: LA Sparks' Danita Johnson on doing good through sports

Our guest this week is Danita Johnson, the President and COO of the basketball team LA Sparks. She'll be giving a keynote at this month's YMS SFO on how the team are inspiring the next generation of sports fans, so we gave her a call to get a sneak preview. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...

Oct 07, 201912 minSeason 3Ep. 9

S03 E08: Jacee Scoular on how Hollister stays relevant to young consumers

This week we chat to Jacee Scoular, Director of Brand Marketing at Hollister. She shares how Hollister stays relevant to the ever-changing youth demographic, ahead of YMS SFO this October, where she'll be joining our panel on the future of retail. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...

Sep 30, 201917 minSeason 3Ep. 8

S03 E07: Contiki's Toni Ambler on how Gen Z is transforming the travel industry

This week we’re chatting to Toni Ambler, CMO at Contiki. She’ll be joining us next week at YMS NYC for a keynote on sustainable travel, so we caught up with her for a preview of what to expect, and to get her insights on how Gen Z is transforming the travel industry. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...

Sep 09, 201917 minSeason 3Ep. 7

S03 E06: Josh Yentob on how Appear Here is reviving physical retail

Our guest this week is Josh Yentob from Appear Here, one of the fastest growing and most disruptive companies in retail. Here’s what he had to say about how Gen Z is changing the game in his industry, ahead of his session on our Retail & Ecommerce stage at YMS19 NYC. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...

Sep 02, 201915 minSeason 3Ep. 6

S03 E05: The Sunrise Movement's Arya Burke on tackling the climate crisis

This week we’re chatting to one of the inspiring young people who’ll be joining our Future Leaders panel at YMS19 NYC, Arya Burke from the Sunrise Movement. She shared the story of how they are taking on the climate crisis, and how brands can get involved and support their very important campaign. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses...

Aug 27, 201916 minSeason 3Ep. 5

S03 E04: Chegg's Mitch Spolan on student marketing for 2019

This week’s guest is Mitch Spolan, EVP of Marketing at Chegg. If you’ve been to YMS NYC before, you’ll know that Chegg are true experts in student marketing, and this year they’re back hosting our College Marketing track. We spoke to Mitch to get his view on how today’s student audience is unique, and what to expect from Chegg at YMS this September. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars...

Aug 19, 201928 minSeason 3Ep. 4

S03 E03: The Financial Diet's Chelsea Fagan on how to talk to Millennials about money

This week on Voxburner’s Youth Trends podcast, we’re chatting to one of our keynote speakers for next month’s YMS NYC: Chelsea Fagan, founder of The Financial Diet. She shared her advice on engaging young people on the tricky topic of managing their money, and the story behind how she turned her side-hustle into a successful media company. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright...

Aug 12, 201923 minSeason 3Ep. 3

S03 E02: Overtime CEO Dan Porter on a new generation of sports fans

This week we’re bringing you an interview with one of America’s most influential tech founders, Dan Porter, who is the CEO of the fast-growing sports app, Overtime. We chatted to him ahead of YMS NYC this September, where he’ll be joining our panel on Peak Choice and the Power of Content Discovery. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/license...

Jul 29, 201932 minSeason 3Ep. 2

S03 E01: Starbucks' Tal Hirshberg on brand values and adapting for Gen Z

Is the first episode of Season 3, we’ll be chatting to Tal Hirshberg, Product Manager at Starbucks Entertainment, about how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers. Tal will be joining our panel on Traditional Brands Reinventing for Gen Z at our youth marketing festival YMS19 NYC, taking place September 17-18 at Brooklyn's Industry City. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music...

Jul 22, 201923 minSeason 3Ep. 1

S02 E07: Social Chain's Mike Blake-Crawford on his youth marketing dos and don'ts

In our final episode of Season 2, we chat to Mike Blake-Crawford, Strategy Director at Social Chain, who will be joining us at YMS19 LDN this week to give a keynote on how boring and underwhelming content could be damaging your leads. Here’s what he had to say on the hot topics in youth marketing today, and what he thinks will be on our minds this time next year. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer M...

Apr 15, 201919 minSeason 2Ep. 8

YMS19 LDN Preview: Your guide to the world's leading youth marketing festival

With just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to. In this episode you’ll hear from our Chinese Marketing partner Qumin, our Digital Marketing partner Marin Software, and Voxburner founder Simon Eder. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution:...

Apr 08, 201937 minSeason 2Ep. 7

S02 E06: Joss Patterson on rebranding ITV2 for the youth market

This week’s guest is Joss Patterson, Senior Marketing Manager at ITV, who will be joining our panel on peak choice and the power of content discovery at YMS19 LDN this April. Ahead of YMS, she sat down with Voxburner founder Simon Eder to share her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of young viewers. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Mus...

Mar 18, 201915 minSeason 2Ep. 6

S02 E05: The Storm Collective's Laura Colin on how TV goes viral

Today’s guest is Laura Colin, formerly a Senior Creative Strategist at BBC Creative, and now forging her own path as co-founder of The Storm Collective. Ahead of her appearance at YMS London this April, she joined us for a chat about her work on some of the BBC’s biggest hit shows and her tips for budding entrepreneurs. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creat...

Mar 11, 201914 minSeason 2Ep. 5
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