Our guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it right. You can also catch Asifa on our panel 'Marketing Beyond the Rainbow' at YMS21 LDN, coming up this September at London's Old Truman Brewery. For ...
Aug 26, 2021•23 min•Season 5Ep. 9
This week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN . Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner....
Aug 19, 2021•31 min•Season 5Ep. 8
Ahead of YMS:ONLINE USA , we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner....
Jul 09, 2021•17 min•Season 5Ep. 7
In this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner....
Jul 08, 2021•21 min•Season 5Ep. 6
This week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learnings that have come from the past year. Hear more from Clint! at YMS:ONLINE USA this month. For more info on Voxburner and YMS, check out www.voxburner.c...
Jul 01, 2021•18 min•Season 5Ep. 5
Joining us this week is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." In this episode, you'll learn all about this group and how brands can engage them with exciting content and events, just like The DRL has. If you're an educator looking to partner with The DRL, email them at [email protected] . This episode is sponsored by Radix, providers of...
Jun 10, 2021•21 min•Season 5Ep. 4
This week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms , or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and ...
Jun 02, 2021•25 min•Season 5Ep. 3
This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms , or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @...
May 21, 2021•22 min•Season 5Ep. 2
In the first episode of season five, Voxburner's General Manager Richard Jackson chats to Steve Keith, a frequent speaker at our YMS events. Steve runs the consultancy The Branding Man and this year is launching The Queer Student Awards, a celebration of the UK's most inspiring LGBTQ+ students, teachers and more. During the episode, he discusses why now is the time to launch this important initiative, and how brands and universities can ensure they are truly inclusive in their Gen Z marketing. T...
May 14, 2021•29 min•Season 5Ep. 1
In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Dig-In . Read about their latest student research at www.voxburner.com/blog-source/2020/11...
Dec 21, 2020•22 min•Season 4Ep. 8
Join us this week for a chat with Chris Delahunty, Digital Marketing Director at Eastpak, ahead of our upcoming event YMS:ONLINE, where he'll be joining our panel Rethinking Retail: How to Prepare for the Post-Pandemic Landscape. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Agorapulse. For your free trial visit www.agorapulse.com/YMS...
Dec 14, 2020•28 min•Season 4Ep. 7
This week on the Youth Trends podcast from Voxburner, Amy Smith gives the inside story of how TOMS achieves its mission of making the world a better place, while simultaneously becoming a leading shoe brand just over a decade after it was founded. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.
Oct 19, 2020•27 min•Season 4Ep. 6
In this episode, you’ll find out how Uber responded when COVID-19 turned their business upside down, and what Krishna has learned from the experience. We also discuss Uber’s strategy to build and retain trust with the Gen Z demographic, and much more. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.
Oct 12, 2020•22 min•Season 4Ep. 5
Voxburner's Youth Trends podcast returns with a brand new episode ahead of our YMS:ONLINE USA event this October. We catch up with YMS regular and Gen Z marketing expert, Clint! Runge, co-founder and MD of the agency Archrival. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Aug 24, 2020•23 min•Season 4Ep. 4
This week’s guest is Jim Cregan, co-founder of Jimmy’s Iced Coffee. He was an audience favourite at our youth marketing festival YMS last year, and he’ll be returning for 2020 to share his learnings from launching a successful and sustainable iced coffee brand. Here’s what he had to say when we chatted to him about growing his brand and his predictions for a new decade in youth marketing. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords...
Mar 02, 2020•19 min•Season 4Ep. 3
This week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You...
Feb 24, 2020•26 min•Season 4Ep. 2
This week’s guest is involved in one of the hottest topics of the past year, the climate change movement. Will Skeaping is Creative Director of Extinction Rebellion, and co-editor of their bestselling book, This Is Not A Drill. Join us for a thought-provoking discussion on how marketers can contribute to saving the planet, and why this issue is so important to today’s young people. You can hear more from Will this April at our upcoming youth marketing festival, YMS20 LDN, where he’ll be joining ...
Feb 17, 2020•22 min•Season 4Ep. 1
Our guest this week is Danita Johnson, the President and COO of the basketball team LA Sparks. She'll be giving a keynote at this month's YMS SFO on how the team are inspiring the next generation of sports fans, so we gave her a call to get a sneak preview. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...
Oct 07, 2019•12 min•Season 3Ep. 9
This week we chat to Jacee Scoular, Director of Brand Marketing at Hollister. She shares how Hollister stays relevant to the ever-changing youth demographic, ahead of YMS SFO this October, where she'll be joining our panel on the future of retail. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...
Sep 30, 2019•17 min•Season 3Ep. 8
This week we’re chatting to Toni Ambler, CMO at Contiki. She’ll be joining us next week at YMS NYC for a keynote on sustainable travel, so we caught up with her for a preview of what to expect, and to get her insights on how Gen Z is transforming the travel industry. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...
Sep 09, 2019•17 min•Season 3Ep. 7
Our guest this week is Josh Yentob from Appear Here, one of the fastest growing and most disruptive companies in retail. Here’s what he had to say about how Gen Z is changing the game in his industry, ahead of his session on our Retail & Ecommerce stage at YMS19 NYC. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/...
Sep 02, 2019•15 min•Season 3Ep. 6
This week we’re chatting to one of the inspiring young people who’ll be joining our Future Leaders panel at YMS19 NYC, Arya Burke from the Sunrise Movement. She shared the story of how they are taking on the climate crisis, and how brands can get involved and support their very important campaign. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses...
Aug 27, 2019•16 min•Season 3Ep. 5
This week’s guest is Mitch Spolan, EVP of Marketing at Chegg. If you’ve been to YMS NYC before, you’ll know that Chegg are true experts in student marketing, and this year they’re back hosting our College Marketing track. We spoke to Mitch to get his view on how today’s student audience is unique, and what to expect from Chegg at YMS this September. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars...
Aug 19, 2019•28 min•Season 3Ep. 4
This week on Voxburner’s Youth Trends podcast, we’re chatting to one of our keynote speakers for next month’s YMS NYC: Chelsea Fagan, founder of The Financial Diet. She shared her advice on engaging young people on the tricky topic of managing their money, and the story behind how she turned her side-hustle into a successful media company. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright...
Aug 12, 2019•23 min•Season 3Ep. 3
This week we’re bringing you an interview with one of America’s most influential tech founders, Dan Porter, who is the CEO of the fast-growing sports app, Overtime. We chatted to him ahead of YMS NYC this September, where he’ll be joining our panel on Peak Choice and the Power of Content Discovery. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/license...
Jul 29, 2019•32 min•Season 3Ep. 2
Is the first episode of Season 3, we’ll be chatting to Tal Hirshberg, Product Manager at Starbucks Entertainment, about how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers. Tal will be joining our panel on Traditional Brands Reinventing for Gen Z at our youth marketing festival YMS19 NYC, taking place September 17-18 at Brooklyn's Industry City. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music...
Jul 22, 2019•23 min•Season 3Ep. 1
In our final episode of Season 2, we chat to Mike Blake-Crawford, Strategy Director at Social Chain, who will be joining us at YMS19 LDN this week to give a keynote on how boring and underwhelming content could be damaging your leads. Here’s what he had to say on the hot topics in youth marketing today, and what he thinks will be on our minds this time next year. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer M...
Apr 15, 2019•19 min•Season 2Ep. 8
With just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to. In this episode you’ll hear from our Chinese Marketing partner Qumin, our Digital Marketing partner Marin Software, and Voxburner founder Simon Eder. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution:...
Apr 08, 2019•37 min•Season 2Ep. 7
This week’s guest is Joss Patterson, Senior Marketing Manager at ITV, who will be joining our panel on peak choice and the power of content discovery at YMS19 LDN this April. Ahead of YMS, she sat down with Voxburner founder Simon Eder to share her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of young viewers. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Mus...
Mar 18, 2019•15 min•Season 2Ep. 6
Today’s guest is Laura Colin, formerly a Senior Creative Strategist at BBC Creative, and now forging her own path as co-founder of The Storm Collective. Ahead of her appearance at YMS London this April, she joined us for a chat about her work on some of the BBC’s biggest hit shows and her tips for budding entrepreneurs. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creat...
Mar 11, 2019•14 min•Season 2Ep. 5
