S02 E06: Joss Patterson on rebranding ITV2 for the youth market
Mar 18, 2019•15 min•Season 2Ep. 6
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Episode description
This week’s guest is Joss Patterson, Senior Marketing Manager at ITV, who will be joining our panel on peak choice and the power of content discovery at YMS19 LDN this April. Ahead of YMS, she sat down with Voxburner founder Simon Eder to share her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of young viewers.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
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