This week our guest is Elizabeth Uviebinené, co-author of Slay In Your Lane, who’ll be speaking at our upcoming youth marketing festival YMS19 LDN. Liz stopped by Voxburner HQ to chat about her crazy year since the release of the award-winning book, and share her advice to the marketing industry on how to support and empower young black women. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyr...
Feb 25, 2019•20 min•Season 2Ep. 4
This week we’re chatting to Josephine Hansom, Managing Director of Insights at research agency Youthsight, who’ll be joining us at YMS19 LDN this April to speak about the unexpected ways Gen Z is changing the world. She shares her views on what brands are getting right and wrong when targeting this powerful new generation of consumers. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: At...
Feb 18, 2019•24 min•Season 2Ep. 3
This week's guest is The Student Room’s Hannah Morrish, always a popular speaker at our youth marketing festival YMS. She'll be joining us at YMS19 LDN in April for a keynote titled 'Influencers killed the role model star - who inspires Gen Z?' and we invited her into Voxburner HQ to chat about this, plus her thoughts on advertising, student marketing and more, with Voxburner's General Manager Richard Jackson. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner....
Feb 11, 2019•29 min•Season 2Ep. 2
Our first guest of Season 2 is Purna Virji, Senior Manager of Global Engagement at Microsoft, who gave a fascinating keynote at YMS NYC a few months ago. Voxburner founder Simon Eder got Purna on the phone to chat about the digital trends impacting the daily lives of Gen Z, and what she's learned from her role at one of the world's largest tech companies. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All...
Feb 04, 2019•21 min
In the final episode of our mini-series, ahead of the launch of Season 2 in 2019, hear from YMS18 NYC's leadership panel. In this episode, CEOs and senior execs from S'well, Shutterstock, Culture Trip, Fairygodboss, C'est Du Luxe and Industry City share how their businesses are responding to the age of disruption, and preparing for Gen Z's rise to consumer power. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You...
Dec 17, 2018•41 min•Season 1Ep. 12
This week we're giving you an exclusive listen to another of our favourite panels from our recent YMS festival in New York. We brought together a group of inspiring young people to give Gen Z's perspective on the trends set to dominate youth culture in 2019. Thanks to Julia, Jared, Evelyn, Jonas and Julien for taking part. This bonus episode is the second in a mini series ahead of Season 2 of our Youth Trends podcast, which is coming in the new year. For more info on Voxburner and YMS, check out...
Dec 10, 2018•33 min•Season 1Ep. 11
Take an exclusive listen to a fascinating panel that took place at our youth marketing festival YMS18 NYC in October, on brands reinventing for Gen Z. This panel was led by Alison Gough from Stylus, and featured Rob Souriall from Disney Music Group, Benoit Racle from AC Hotels, Amber Finlay from Converse, and Nicole Lauchaire from Varsity Spirit. This bonus episode is the first in a mini series ahead of Season 2 of our Youth Trends podcast, which is coming in the new year. For more info on Voxbu...
Dec 03, 2018•28 min•Season 1Ep. 10
This week's podcast features Will McDonough, VP of Brand and Commercial Strategy at COPA90, the world's largest independent football media business. He chats to Voxburner founder Simon Eder about the sport's exciting US growth and how brands can engage its dedicated fan community. Hear more from Will at our youth marketing festival YMS18 NYC this October. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars ...
Sep 16, 2018•17 min•Season 1Ep. 9
Joining us this week on Voxburner's Youth Trends podcast is Ebony LaDelle, Senior Marketing Manager at global publishing house HarperCollins. Voxburner founder Simon Eder gave Ebony a call ahead of YMS18 NYC this October, where she'll be taking part in our panel, Representing Youth: Marketing To Diverse Teens. She shared her insights on how Young Adult fiction is keeping Gen Z coming back for more, and the challenges the industry faces in representing and marketing to diverse young people. For m...
Sep 02, 2018•19 min•Season 1Ep. 8
In this week’s episode, Voxburner’s General Manager Richard Jackson chats to Marcie Merriman, Executive Director of Digital and Strategy at EY (Ernst & Young). She shares her insights on youth activism, how employers can attract the top Gen Z talent, and the trend she’s most excited about for 2019. Marcie will be giving a keynote at our youth marketing festival YMS18 NYC this October. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be Wit...
Aug 27, 2018•23 min•Season 1Ep. 7
This week, Voxburner founder Simon Eder catches up with Alison Flood, VP Experiential at BuzzFeed, who will be joining our panel How To Reach Gen Z IRL at YMS18 NYC this October. She shares the inside story of how she and her team are bringing the iconic brand to life in the real world. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/
Aug 19, 2018•14 min•Season 1Ep. 6
In this week's podcast, we hear directly from the real youth marketing experts: young people themselves. We were visited at Voxburner HQ by a group of teens taking part in a social action project as part of the National Citizen Service (NCS), and we took the chance to chat to them about everything from their favourite brands to their dream jobs and concerns for the future. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Compute...
Aug 12, 2018•20 min•Season 1Ep. 5
This week's guest is Michael Goldberg, Executive Creative Director at American Eagle. Michael chats to Voxburner founder Simon Eder about the exciting Gen Z-focused initiatives that are catapulting the 40-year-old brand into 2018. He also gives us a sneak preview of his keynote for our upcoming youth marketing festival, YMS18 NYC. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: c...
Aug 05, 2018•18 min•Season 1Ep. 4
In Episode 3 of Voxburner's Youth Trends podcast, Simon Eder chats to Kimberly Kalb, Head of Marketing at group video chat app Houseparty. Kimberly shares her insights on the defining characteristics of Gen Z and the ethics of marketing to young people. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/
Jul 29, 2018•16 min•Season 1Ep. 3
This week, our guest is someone you'll definitely know if you've been to our youth marketing festival, YMS: Simon Eder, founder of Voxburner. Simon chats to our General Manager Richard Jackson about the history of YMS, the most exciting moments over the years, and his predictions for the year ahead in youth trends. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.o...
Jul 22, 2018•15 min•Season 1Ep. 2
In Episode 1 of Voxburner's Youth Trends podcast, Simon Eder chats to Gini Sharvill, Global Senior Brand Manager at Häagen-Dazs. Gini reveals why the 57-year-old ice cream brand chose to rebrand for the youth market and what they learned along the way. For more info, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/
Jul 11, 2018•30 min
What to expect from Season 1 of the weekly Youth Trends podcast from Voxburner, the team behind YMS, the world's leading youth marketing festival. Subscribe so you never miss an episode. Check out www.voxburner.com and follow us on socials @voxburner.
Jul 05, 2018•36 sec
