Episode description

Rick Mayo is the Founder and CEO of Alloy Personal Training. Since 1992, Rick and his team has helped major brands and independent gyms, health clubs, and fitness businesses such as Gold’s Gym and Anytime Fitness around the world deploy personal training systems through a licensing model under the Alloy brand. Since then the Alloy personal training solutions, systems, platforms, and know-how have been used to serve millions of members in over 3,000 fitness facilities world wide.  Today Rick is building the Alloy Personal Training Center franchise and how he is aiming to build it up as the next global fitness franchise.

Join us today as Rick shares about the challenges he faced in his earlier years when his trainers and customers left, how that one incident has actually helped him evolve into the success that he has achieve today, and how he carved out his unique target audience to set himself apart from the competition.

Resources:

https://alloyfranchise.com/ - Interested in becoming a fitness franchisee with Rick? Find out more here!

https://www.rickmayo.com/ - Check out Rick’s personal website!

Actionable Take-aways:

1. Building communities creates customer loyalty. Try to incorporate events and a sense of regularity in the customer experience that you provide to build up your community of loyal customers.

2. Create systems within your business to prevent yourself from the vulnerability of being overly dependent on any employee. Business systems also create a scalable business as you can replicate it as grow the business in new venues.

3. Franchising is a great way to increase the value of your business and its physical presence. With great systems in place, you can build a franchise and expand your business faster without the need to be in charge of every single branch as you expand.

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