Episode description
Sam Mcnerney is the Founder of McNerney Insights & Marketing. With a passion in behavioural science, and an impressive track recording working at organisations such as Publicis New York and serving clients such as Proctor & Gamble, Walmart, and Citibank. Sam fell in love with the power of customer surveys and to date, he has conducted over 300 customer surveys involving over 100,000 respondents.
Join us as Sam shares about the power of customer surveys and how you too can harness its power!
Resources:
https://www.sammcnerney.com/ - Get in touch with Sam at his website!
Actionable Take-aways:
1. When choosing your niche, have a think as to where in the market you can make an impact. If there is a market that segment that cannot afford the fees of the larger incumbent players, targeting them will allow you to make an impact and start building your clientele.
2. Despite being low tech, surveys are still a great way to do customer research, especially when you are looking to actively test the way a customer would react to something new that you want to put out into the world.
3. Good surveys should be concise and able to be completed within 1 minute. If it takes longer than that, the survey might not have been structured well enough to get the answer you are looking for.