Episode description
Holly is the Founder of Little Bird Boston, a Boston-based communications consulting company, specializing in marketing and PR for small businesses, startups and non-profits. Little Bird Boston provides flexible, professional services tailored to their customers business needs to ensure that they hit their target goals.
On today’s episode, Holly shares about the importance of PR and how you can get your company PR ready, and the power of affiliate marketing.
Holly is also the Co-Founder of Dorchester Brewing Company, a leading brewery in Boston Massachusetts that provides contract brewing facilities.
Resources:
https://www.littlebirdboston.com/ - Check out Little Bird Boston, Holly’s marketing and PR agency
https://www.dorchesterbrewing.com/ - Check out the Dorchester Brewing Company
Actionable Take-aways:
1. Every business should think about improving their PR. Even startups would benefit greatly as PR can help improve their credibility and brand recognition and this can help to translate into higher sales and to help attract investors.
2. Earned media is publicity or exposure gained without any money or compensation paid to the media outlet. Earned media has a higher level of credibility precisely because it lacks an element of compensation to the media outlet that is recommending you and it will come across as being more authentic to customers. Do therefore have a think about how you can increase your exposure on earned media.
3. Make sure that your company is PR ready as early as you can. Make sure that your website and social media profiles are set up, that your assets (such as founder photos and bios, and company logo) are ready, and that your company mission is clear so that it can come across well in the interviews.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo