Episode description
Auzerais Bellamy is a professional pastry chef who founded Blondery, a direct-to-consumer virtual bakery that specializes in a distinctive collection of handmade blondies inspired by generosity. After honing her craft in Michelin starred restaurants such as The French Laundry and Thomas Keller’s Bouchon, Auzerais set off to release her blondies which took 10 years worth of experimentation and fine-tuning to get right and the world has never been the same. Today, Auzerais counts companies such as Netflix, Salesforce and Bloomingdale’s as her customers and she has been featured on numerous publications such as Cosmopolitan Magazine, the New York Times and the Washington Post.
In today’s episode, Auzerais shares her culinary journey, why she set up Blondery as a virtual bakery and how she grew Blondery to be a bakery that even Mark Wahlberg himself is raving about.
Resources:
https://blondery.com/collections - Check out all of Auzerais’s amazing blondies! For listeners in the US, use the code “TEDTEO” to get $10 off your first purchase.
https://blondery.com/collections/shop-all/products/virtual-baking-demos - Learn how to bake with Auzerais with the Baking with Blondery Virtual Experience.
Actionable Take-aways:
1. Find a gap in the market like Auzerais did when she realized that blondies were a forgotten treat. Then make the best version of it you can and stand out from the competition.
2. If possible, consider structuring your business without a physical store front to avoid the high rental costs that will eat into your margins. With e-commerce and social media, it is possible to run even a bakery without a physical store.
3. Selling your goods in limit batches helps create hype around your product. This is a great way to structure your sales especially when you are just starting out.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo
Facebook at : https://www.facebook.com/groups/tedteo