Episode description
Mike Audi is the CEO and Founder of Tiki, a company that he started to address fundamental issues in how our personal data is collected, used and monetized. With his expertise in bringing data-driven B2C & B2B products to market, Mike is now aiming to provide a transparent user-centric system with Tiki that allows uses to decide for themselves what they want to do with their personal data.
With a simple user interface, Tiki users can decide not to share their personal data at all, or to share their personal data that has been anonymized and encrypted, and to be compensated at the same time. In short, Tiki allows its users to decide who gets access to their data, and get paid their fair share for it.
In today’s episode, Mike shares about the importance of data protection, his approach towards making Tiki as user friendly as possible, and the benefits of crowdfunding.
Resources:
https://mytiki.com/ - Check out Tiki and its mission to democratize the protection of personal data.
Actionable Take-aways:
1. Always make your product or service as user friendly and intuitive as possible. You want your users to be able to easily understand your value proposition.
2. Crowdfunding is a great way to get your company aligned with its user base and is very founder friendly, as opposed to raising funds from angel investors or venture capital firms that will have more control over your business.
3. When raising funds, always think about the strategic alignment between your company and the investor. You want your investor to be in line with the direction that you want to take the company towards.
Connect with Ted on:
Ted's Website: https://tedteo.com/
Ted's Newsletter (where he shares his best actionable tips, tools and resources): https://tedteo.com/newsletter-sign-up-landing-page/
LinkedIn: https://www.linkedin.com/in/ted-teo/
Instagram: https://www.instagram.com/ted.teo/
Facebook: https://www.facebook.com/groups/tedteo