Episode description
Leigh D’Angelo is the Co-Founder and CEO of Dig Dates which is a dating app for dog lovers that a launched the New York Metro Area before Valentine’s Day 2018. After her sister Casey’s relationship ended with someone who was not a dog lover, Casey wanted to be sure she could find someone who would love her dog as much as she does and that was how Dig Dates was born. Today, Leigh and Casey have also launched Tabby Dates, a sister app for cat lovers and Leigh shares the ins and outs of growing a dating app, her experiences with growing her community and how catering to the different nuances of her user base has contributed to her success.
Resources:
https://digdates.com/ - Check out Dig Dates, the dating app for dog lovers
https://tabbydates.com/ - Check out Tabby Dates, the dating app for cat lovers
Actionable Take-aways:
1. Events are great ways to grow both your user base and build relationships with other companies in your industry. Working on collaborations and oppornities for both segments to meet is a win-win situation.
2. When building relationships with corporations, remember that you speaking to a person at the end of the day. Remember to also come in on the basis that you are prepared to give something in return.
3. There are always sub-niches in each industry an each sub-niche has its own unique issues to be solved for its customers. Within the pet industry, dog lovers and cat lovers face different challenges. Within each pet segment, the breeds of the pet will also give rise to different personalities and lifestyles for its owners, and it is important to consider these nuances when building your product or service.
Connect with Ted on:
His Website at : www.tedteo.com
LinkedIn at: https://www.linkedin.com/in/ted-teo/
Instagram at: @ted.teo