Episode description
Tim is a marketing expert with over 20+ years experience in marketing, business development, sales management and strategic planning. With his experiences growing a wholesale distribution company he co-owned by an average of 60% a year before selling it and his experiences in the real estate industry, Tim shares with us his best actionable advice which include what the fundamentals in marketing are, how we can find our ideal client and how to craft and effective marketing plan.
1. Focus on the fundamentals of marketing before the tactics. The three important fundamentals are who is your target market, how you communicate and what value you provide, and what is your plan to get your message to your target market.
2. To craft an effective marketing plan, set a clear time limit and goal. Next set the budget and resources that you can commit to it. At the end of the time limit, look at what worked and what didn’t and recalibrate.
3. Your website is your hub of your marketing. It sets the tone of the impression others will have one you so try you best to make it as professional as you can.