Episode description
Greig Brebner is the founder and inventor of Blunt Umbrellas, which is the only umbrella on the market with a fully tensioned canopy for unparalleled performance. Greig shares what led him to redesign a product that has been around for over 150 years and how after a decade of persistence, he finally managed to bring his product to the world.
In this episode, Greig’s actionable take-aways include his strategies on how to approach product design and manufacturing, how to expand your business into new markets with his “village” strategy, and how one can turn an unhappy customer into your biggest fan ever.
Actionable Take-aways:
1. The amount of care, attention and accountability will have a direct impact on the relationship you build with the company of the years. Giving customers who have faced issues with your product with quality customer service can turn them from an unhappy customer to your biggest fan ever.
2. When expanding your business, consider employing the “village” strategy where you look out for areas which share a similar demographic with your existing sales markets that have done well to have a higher chance of succeeding.
3. When considering markets to enter, note that the bigger the market, the bigger the risk there is. So don’t just look at the size of the market, but also consider where you can actually penetrate and make a difference.