Episode description

Daryl Gormley, the CEO of Aquamar Inc, the second largest Surimi producer in North America shares his passion for the food industry and how he is bringing Surimi to more consumers with innovation and sustainability. 

Resources:

https://www.aquamarseafood.com/ - Check out Aquamar’s offerings!

Actionable Take-aways:

1. The way you brand your product will have a big impact on how others view it. If it no longer serves you, work towards a rebrand that showcases your product in a better light.

2. Different consumers have different needs. Make sure you cater to their palettes to maximize chances for success.

3. The best innovation pays close attention to what are the problems that consumers face.