Episode description

Jordan Bass, Co-Founder and CEO of Hop Wtr, shares how he set out to create a calorie-free beer-alternative that consumers can look forward to enjoying that still offered a functional benefit beyond what sparkling waters and non-alcoholic beers deliver today. As the previous head of Ecommerce of Fiji Water, Jordan shares how he leveraged Ecommerce and various partnerships to grow his brand to be in over 1,000 retail stores in less than 2 years.

On today’s business audio masterclass, Jordan shares the exact gap in the market he noticed and has filled with Hop Wtr, his process behind formulating and validating his new product and his best growth strategies.


https://hopwtr.com/ - Check out Hop Wtr.

 
Actionable Take-aways:

1. When conducting product surveys (especially with friends and family), avoid asking for feedback when you are directly in front of them to get more honest feedback (nobody likes to hurt your feelings!)

2. Creating digital assets early before your official product launch can not only allow you to start capturing the emails of customers who are interested and invested in your product, but can also help you fine tune your marketing and message for your official launch.

3. Running out of product is dangerous for any business. You may lose you customers and shelf space, and replacing any product on short notice will cost you more.