Episode description

Christina Lenkowski, the Founder of PublicityXChristina, is a podcast pitch pro who helps entrepreneurs get the visibility they need to build their businesses. With hundreds of successful placements and bookings, Christina shares the entire process that goes behind a successful podcast pitch. From choosing the right podcasts, to crafting the perfect pitch, Christina breaks down what are the important considerations that you need to be aware of to help the podcast host you are pitching to say yes.

Resources:

https://www.publicityxchristina.com/ - Check out Christina’s Podcast Booking Agency.

https://publicityxchristina.mykajabi.com/services - Check out Christina’s services.

https://www.instagram.com/publicityxchristina/ - Connect with Christina on Instagram.

Actionable Take-aways:

1. To find out which podcast shows to appear on, talk to your current audience and ask them who do they listen to. Reach out to these hosts and start building a relationship with them. 

2. Systematize your podcast pitch by preparing a template. The first paragraph of your pitch should be personalized to the host you are pitching to. Next provide a paragraph of credibility markers so people can recognize they can understand that you know what you are talking about. Next add 4 to 6 solid topic ideas that you can speak about that will resonate with listeners and this makes it easy for the host to say yes.

3. Don’t let imposter syndrome or the fear of public speaking hold you back from speaking on podcasts. Shift your mindset to have an attitude of gratitude and look to provide service instead of promotion.