Episode description

We're back with another episode of the Boagworld Show, where we dive into all things user experience, conversion optimization, and digital leadership. This week, we are discussing some exciting topics that will grab your attention.

We've been exploring the world of AI. We've been experimenting with tools like Claude AI and Fathom, which have proven incredibly useful for summarizing meetings and generating action points. If you haven't tried Fathom yet, we highly recommend giving it a go. It's a game-changer for anyone who spends a lot of time in meetings!

Our app of the week is Microsoft Clarity, and it’s impressive! This free analytics tool competes well with Google Analytics. Here’s why we love it:

• It provides insights on user behavior, including dead clicks, rage clicks, and excessive scrolling.
• You can create filters to focus on specific user actions.
• It offers heat maps for visual representation of user interactions.
• The tool records sessions, allowing you to watch user behavior in real-time.
• It captures the entire DOM (Document Object Model), meaning you can track any element without adding event handlers.

What sets Microsoft Clarity apart is its ability to provide historical data on any element, even if you didn't set up tracking initially. This feature is incredibly powerful for conversion rate optimization.

If you're interested in trying it out, head over to clarity.microsoft.com. Trust us, you won't be disappointed!

We dove deep into the crucial topic of objection handling in marketing websites. Here's our step-by-step approach:

1. Identify objections: Use empathy, talk to customer-facing staff, analyze social media, or conduct surveys.
2. Craft objection handling statements: Create short, positive statements addressing each concern.
3. Integrate these statements strategically: Place them at the moment users are likely to have those concerns.

Remember, it's not about whether the objections are fair - it's about addressing the perceptions your audience has. And while FAQ sections might seem like a good place for this information, we recommend integrating these statements throughout your site for maximum impact.

Want to learn how to create effective landing pages and handle objections? Sign up for our free email course.

We stumbled upon a fascinating article about the role of AI in user experience design. While we've been focusing a lot on chatbot interfaces, the potential for AI in UX goes far beyond that. Here are some exciting possibilities:

• Dynamic navigation based on user behavior
• Personalized experiences
• Intelligent A/B testing
• AI-generated accessibility features (like alt text for images)
• Behavior-based security measures
• Dynamic form updates

The article really opened our eyes to the broader potential of AI in UX design. If you're interested in reading it yourself, you can find here.

We received a great question from Paul Edwards in the Agency Academy:

"What are the most useful content assets for gaining and generating new business as an agency?"

Our perspectives on this differ slightly:

• Proposals: Well-crafted proposals can be a goldmine of content that you can repurpose for future pitches.
• Email list: Building and nurturing an email list can be an invaluable asset for reaching potential clients.
• Landing pages: Creating effective landing pages to grow your email list can be a powerful tool for lead generation.

The key is to find what works best for your agency's style and target audience.

That's all for this episode, folks! We hope you found these insights useful for your digital endeavors.

We love hearing from you, so drop us an email anytime at paul@boagworld.com or marcus@scape.co.uk. Until next time, keep innovating and creating amazing digital experiences!

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