This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be focusing on instead. We also have a fantastic Figma plugin to make your mockups more realistic, a thought-provoking read on AI’s impact on UX, and a listener question on handling the ever-growing number of software subscriptions. Oh, and of course, Marcus has a joke. But don’t get your hopes up. App o...
Feb 27, 2025•50 min•Ep 14•Transcript available on Metacast Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with some eye-opening insights from Nielsen Norman Group. A/B Testing Tools You Can Trust With Google Optimize's departure, many of you have been asking what...
Feb 13, 2025•48 min•Ep 13•Transcript available on Metacast In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI. Form Analysis Tools: A Game-Changer for UX We kick off by exploring some exciting form analysis tools that can revolutionize how we optimize web forms. Tools like MouseFlow , Zuko , and EXATOM offer powerful insights into form performance, helping identify where users struggle a...
Jan 30, 2025•58 min•Ep 12•Transcript available on Metacast I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself. You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the way we interact with these systems shapes their value. It's not enough that AI can perform amazing feats - these capabilities need to feel natural an...
Jan 23, 2025•10 min•Ep 11•Transcript available on Metacast Introduction: Embracing AI for UX Productivity In this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned designer or new to the field, there's something here to enhance your productivity and effectiveness. The Challenges of Broadband and Digital Evolution P...
Jan 16, 2025•50 min•Ep 10•Transcript available on Metacast What Does 2025 Hold for UX? As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion. The Rise of Seamless AI Integration 2024 marked a pivotal year for artificial intelligence, with tools like ChatGPT , MidJourney , and Claude reshaping workflows across in...
Dec 19, 2024•53 min•Ep 9•Transcript available on Metacast In this episode, we dive into the frustrating world of Invitations to Tender (ITTs), explore why Notion might be the only app you need, and discuss treating AI like your newest intern. We also share our thoughts on Adobe's latest AI innovations and why UX seems to have lost its shine. The Problem with Traditional Tenders Our main topic for this show is Invitations to Tenders (ITTs). We've spent years dealing with ITTs, and frankly, we're tired of a system that doesn't serve anyone well. For agen...
Dec 05, 2024•50 min•Ep 8•Transcript available on Metacast Hello and welcome to the Boagworld Show, the longest-running web design podcast where we look at user experience design, conversion optimization, and working in the web. This week, we've got quite the lineup for you. WP Engine vs WordPress: A Cautionary Tale We kick things off with a look at the recent controversy between WP Engine and WordPress. It's a bit of a mess, to be honest. WordPress.org has banned WP Engine from accessing its resources, including plugin and theme updates. This has left ...
Nov 21, 2024•52 min•Ep 7•Transcript available on Metacast The State of the Industry and AI's Impact We kick off this episode by delving into the current state of the tech industry, particularly focusing on the widespread budget cuts we're witnessing. What's driving these cuts? Is it the rise of AI, economic uncertainties, or perhaps a tech bubble bursting? We explore these possibilities and ponder whether UX might be falling out of fashion. See Also: The Shifting Landscape of UX: What’s Really Happening? Speaking of AI, we couldn't resist discussing a ...
Nov 07, 2024•59 min•Ep 6•Transcript available on Metacast Transforming UX Teams - From Reactive to Strategic In this episode, we explore how UX teams can evolve from firefighters to strategic leaders, revolutionizing their impact on organizations. We also review Maze , a versatile UX testing platform, and share insightful reads of the week. Revolutionizing UX Teams: From Firefighters to Strategic Leaders In today's episode, we delve into the evolving role of UX teams within large organizations. We've noticed a recurring issue: UX teams are often unders...
Oct 24, 2024•55 min•Ep 5•Transcript available on Metacast This week on the Boagworld Show, we’re diving deep into user-focused content creation, leveraging AI, optimizing web copy for better UX and conversions, and discussing the importance of community and balancing work-life commitments. Get ready for some insightful tips and strategies! Embracing User-Centric Content Creation In this episode, we break down how to transform user questions into actionable, engaging web content. By focusing on the needs of your audience, you can ensure your content is ...
Oct 10, 2024•52 min•Ep 4•Transcript available on Metacast We're back with another episode of the Boagworld Show, where we dive into all things user experience, conversion optimization, and digital leadership. This week, we are discussing some exciting topics that will grab your attention. Embracing AI We've been exploring the world of AI. We've been experimenting with tools like Claude AI and Fathom , which have proven incredibly useful for summarizing meetings and generating action points. If you haven't tried Fathom yet, we highly recommend giving it...
Sep 26, 2024•47 min•Ep 3•Transcript available on Metacast We're back with another episode of Boagworld, the longest-running web design podcast in the world. Well, maybe we took a bit of a holiday, but who's counting? In this week’s show we discuss the dangers of perfectionism, the pros and cons of AI platforms and why empathy is the key skill for UX professionals. A Trip to Apple Vision Pro Land However, I kick off the show with a little adventure I had recently. I took a detour during a shopping trip to try out the new Apple Vision Pro. Now, I need to...
Sep 12, 2024•46 min•Ep 2•Transcript available on Metacast Guess who's back? That's right, the Boagworld Show has returned after a five-year hiatus! We're thrilled to be back in your earbuds, bringing you the longest-running podcast about digital services and all things web-related. Why Are We Back? Well, to be honest, we missed hanging out with each other and chatting about the ever-evolving digital landscape. But more importantly, Marcus realized that his knowledge was getting a bit rusty without our regular podcast discussions. So, in a way, this is ...
Aug 29, 2024•49 min•Ep 1•Transcript available on Metacast You can find more information on the return of the show here . Find The Latest Show Notes
Jul 22, 2024•56 sec•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/how-to-become-a-good-ux-designer/ Find The Latest Show Notes
Mar 11, 2021•1 hr 8 min•Ep 11•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/ managing-ux-projects Find The Latest Show Notes
Feb 11, 2021•1 hr 12 min•Ep 10•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/post-launch Find The Latest Show Notes
Jan 14, 2021•1 hr 16 min•Ep 9•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/episode/test-during-a-website-redesign/ Find The Latest Show Notes
Dec 03, 2020•1 hr 8 min•Ep 8•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/design-approval/ Find The Latest Show Notes
Nov 05, 2020•1 hr 14 min•Ep 7•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/prototyping/ Find The Latest Show Notes
Oct 01, 2020•1 hr 15 min•Ep 6•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/episode/create-wireframes/ Find The Latest Show Notes
Aug 27, 2020•1 hr 12 min•Ep 5•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/creating-an-information-architecture/ Find The Latest Show Notes
Jul 30, 2020•1 hr 12 min•Ep 4•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/online-value-proposition/ Find The Latest Show Notes
Jun 25, 2020•1 hr 19 min•Ep 3•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/define-your-digital-success/ Find The Latest Show Notes
May 28, 2020•1 hr 5 min•Ep 2•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/lean-ux/episode/user-research/ Find The Latest Show Notes
Apr 28, 2020•1 hr 12 min•Ep 1•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/25/episode/2512/ Find The Latest Show Notes
Apr 02, 2020•1 hr•Ep 12•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/25/episode/2510/ Find The Latest Show Notes
Mar 26, 2020•1 hr 11 min•Ep 11•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/25/episode/2510/ Find The Latest Show Notes
Mar 19, 2020•51 min•Ep 10•Transcript available on Metacast You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boagworld.com/season/25/episode/2509 Find The Latest Show Notes
Mar 12, 2020•56 min•Ep 9•Transcript available on Metacast 
