Episode description
Online advertising is changing because people have changed how they find and choose to do business with a given organization. This very much applies to the dental, orthodontic and other healthcare practices as well. Pay-Per-Click advertising is a dying breed that people must understand before it is to late. This podcast discusses why it is becoming outdated and why people will no longer click on it in the future. It also discusses other methods to use instead of pay-per-click.