Episode description

On this episode of Trade Talk, Marc Piper the Project Manager for JB Warranties shares some details about the free print materials they provide to customers to help them market extended warranties.

Here's a breakdown of what you'll learn:

• Quick walkthrough of JBW free print marketing materials available to customersPrintshop capabilities
  HVAC trifold, flyer, postcard, and coverage form
  
• NEW Addition - Renewals Postcard
• Direct Mail MarketingSpecifically targeted
  It’s tangible. The recipient has to touch it so they have to see it.
  It’s personalized.
  Mail is familiar to everyone.
  Direct mail response rates are between 5% and 9%. The 5% rate is mostly for envelopes.