Episode description

In this episode, Jenna delves into her unexpected journey from bartender and actor to becoming a social media strategist and entrepreneur. Her story unfolds as she recalls volunteering at a yoga studio in Toronto, where a chance opportunity to manage Instagram marked the beginning of her career pivot.

Jenna reflects on the challenges of transitioning from artistic aspirations to running a thriving social media agency. She shares insights into embracing change, leveraging creativity, and building a personal brand. Her practical advice emphasizes balancing authenticity with strategy, finding joy in content creation, and navigating the fast-paced world of digital marketing.

Throughout the episode, Jenna highlights the importance of understanding audience behavior and adapting content to meet evolving trends. From creating scroll-stopping hooks to planning effective growth campaigns, her expertise shines through as she explains how small businesses can thrive in competitive digital spaces without sacrificing their unique voice.

Listeners will uncover Jenna’s approach to engaging audiences through storytelling, community building, and structured growth. She offers actionable tips for content creation, including designing posts for engagement, mastering social media algorithms, and crafting impactful messaging that resonates with both B2B and B2C audiences.

KEY TAKEAWAYS:
* Discover how to transform unexpected opportunities into a fulfilling career.
* Learn practical strategies for creating engaging and authentic social media content.
* Understand the importance of balancing creativity with business goals.
* Gain insights into managing growth while maintaining a connection with your audience.

Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS:
4:20 - Accidental Career Pivot: Jenna shares how a reluctant $300 gig at a yoga studio turned into her first step toward a thriving Instagram marketing career, proving that opportunities can arise from the most unexpected places.
11:15 - Mastering Instagram's Algorithm: Jenna demystifies the ever-changing Instagram algorithm, emphasizing that the key to success lies in creating content designed to keep people engaged and interacting with your posts.
18:40 - The Power of Personal Branding: Jenna discusses how personal branding is crucial for service providers, explaining how authenticity and individuality can set a business apart in the crowded social media landscape.
23:30 - The Three Content Buckets: Jenna introduces her signature framework—growth, nurture, and sales content—and explains how balancing these categories can help businesses build trust and convert followers into clients.
35:05 - Breaking the Vanity Metrics Myth: Jenna addresses the obsession with follower counts, highlighting how even a small audience can generate significant results when the focus is on building genuine connections and conversions.
41:10 - Leveraging Past Success: Jenna reveals how a strategic sales post generated 10 sales calls in just three hours for one of her clients, showcasing the power of well-crafted content to drive immediate results.
54:20 - Fun as a Growth Strategy: Jenna explains the importance of finding joy in social media marketing, sharing how focusing on creativity and experimentation leads to better content and long-term success.