Episode description

In this episode, Charles dives deep into the revolutionary world of sales team building and business ecosystem development with Kayvon Kay, the mastermind behind The Sales Connection. Kayvon shares his extraordinary journey from recognizing the pitfalls of traditional hiring methods to developing an groundbreaking 8-step hiring process that's redefining how businesses recruit and retain top-tier sales talent.

Kayvon challenges conventional wisdom about sales hiring, highlighting the immense value of a data-driven, holistic approach to talent acquisition. Charles and Kayvon explore the delicate balance between sales aptitude and cultural fit, the power of leveraging technology in the hiring process, and creating sustainable business ecosystems that prioritize both profit and long-term growth.

Kayvon's expertise shines as he breaks down his strategies for building high-performance sales teams, aligning sales with marketing and operations, and fostering a culture of continuous improvement. He emphasizes the importance of authenticity in the hiring process, the strategic use of assessments, and maintaining a holistic view of the business even as it scales.

Whether you're a startup founder looking to build your first sales team, an established business owner seeking to optimize your sales force, or a sales leader navigating the complex landscape of talent management, this episode is packed with invaluable insights. Prepare to transform your approach to sales hiring, team building, and business scaling.

KEY TAKEAWAYS:

• Discover how Kayvon turned a comprehensive hiring process into a game-changing business model
• Learn why a 62-trait assessment can predict sales success with 97.6% accuracy
• Gain insights into aligning sales, marketing, and operations for exponential business growth
• Understand the power of video introductions and bias-free candidate evaluations in hiring
• Explore strategies for scaling a business while maintaining a cohesive company culture

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS:

1:14 Transforming Hiring Process: Kayvon introduces his revolutionary 8-step hiring process for sales teams.
6:01 Self Sales Assessment Tool: The conversation delves into a proprietary tool that examines 62 different traits of salespeople.
9:23 97.6% Efficacy Rate: Reveals the staggering success rate of Kayvon's hiring method when candidates are placed in the right environment.
12:01 Importance of Assessments: Emphasis is placed on why comprehensive assessments are crucial in the hiring process.
14:44 Recruitment Process: A breakdown of the unique video introduction step in the hiring process is provided.
16:20 Sales and Marketing Alignment: The discussion shifts to the importance of aligning sales and marketing efforts.
20:43 Owner's Responsibility: Kayvon stresses the critical role of business owners in the sales process.
22:35 Business Ecosystem Importance: The conversation highlights the significance of viewing a business as a complete ecosystem.
24:06 Key Hiring Questions: Exploration of essential questions to ask during the hiring process begins.
27:14 Sales Process Assessment: An explanation of how to evaluate a candidate's sales process is offered.
29:36 Common Sales Issues: The dialogue turns to frequent problems encountered in sales teams.
34:14 Leading High-Level Clients: Strategies for guiding high-level business owners are discussed.
36:12 Less Talking, More Selling: Kayvon shares his philosophy on effective selling techniques.
39:01 Importance of Audits: The conversation concludes with insights on why business audits are crucial for growth.