Lindsay O’Donnell: How overcoming mindset blocks to hiring helped this agency owner break the ceiling on her sales goals
Episode description
If you have a sales ceiling that you keep bumping up against and can’t seem to bust through? Or maybe you’re navigating the complexities of an efficient small team? Listen in on this candid conversation about mindset blocks and team wins and struggles with Lindsay O’Donnell.
Lindsay O'Donnell is the founder and owner of Piquant Marketing, a Vancouver-based digital marketing agency that specializes in health food. After years of being an activist and bouncing around different industries, she found her calling working with small food businesses wanting to change the world.
On this episode of Small But Mighty Agency:
5:05 – Why the thinking behind “when I have extra money then I will hire” is flawed
7:43 – Learning to delegate and the mindset shift that needs to take place to go from doing to delegating
13:34 – The different stages of hiring and how Lindsay is managing her team of 12 contractors
20:56 – The relationship between hitting sales goals and building a team
26:18 – Why team members might not own the work like you the business owner wants them too
34:08 – The additional activities that Lindsay says contributed to the best sales month ever
Show Links
Piquant Marketing on Instagram
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