If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency? In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency. Melissa has mastered the VIP day model and shares how she integrated it in...
Feb 05, 2025•34 min•Ep 120•Transcript available on Metacast Trust-equity over track record? It's happening. Here's why... Did you know that 70% of the decision about your agency is made before you even showcase your results? Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record. His response? "They somehow seemed like the safer choice." In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winnin...
Jan 22, 2025•8 min•Transcript available on Metacast Are You Missing Out On 9 Hidden Types of Agency Partnerships? Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.) In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals"...
Jan 08, 2025•31 min•Ep 118•Transcript available on Metacast What trends will shape the agency landscape in 2025? As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast , I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead. Let’s be real: AI is everywhere right now, and unless you’ve been living under a rock, you’ve probably noticed its rapid rise. But here’s the thing—it’s not just ab...
Dec 18, 2024•14 min•Ep 117•Transcript available on Metacast Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriv...
Dec 04, 2024•29 min•Ep 116•Transcript available on Metacast How many of your network connections are sending you high-quality referrals? Take a moment to think about it. If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you. Today, we’re breaking down a big misconception in the agency world: the belief t...
Nov 20, 2024•15 min•Ep 115•Transcript available on Metacast What’s the secret to building a high-caliber, close-knit team as your agency grows? Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best. In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused. I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-perf...
Nov 06, 2024•34 min•Ep 114•Transcript available on Metacast If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for th...
Oct 23, 2024•32 min•Ep 113•Transcript available on Metacast Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning. In this episode of Small But Mighty Agency , we’re diving into how repositioning your agency can help you: Break out of a growth plateau Attract bigger, higher-paying clients who truly value your expertise Gain clarity on your niche and stand out in a crowded market Build a...
Oct 09, 2024•10 min•Ep 112•Transcript available on Metacast Are you a small agency owner wondering how to really stand out? If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought were...
Sep 25, 2024•8 min•Transcript available on Metacast What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates? Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes? For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed n...
Sep 11, 2024•39 min•Ep 110•Transcript available on Metacast Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option. But as you might guess, it’s not just about having a great business idea—it’s about having proven systems and processes that can scale. So, what does it take to transform an agency into a successful franchise? In toda...
Aug 28, 2024•34 min•Ep 109•Transcript available on Metacast What is the number one thing that stops agency owners from specializing in a niche? Fear. It’s the fear that niching down will result in fewer clients. But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization. In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like Adidas, Arc...
Aug 14, 2024•34 min•Ep 108•Transcript available on Metacast What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You’ll hear three powerful insights that are...
Jul 31, 2024•15 min•Ep 107•Transcript available on Metacast What does a successful pivot into new services look like for an agency? It’s not always smooth sailing! In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency. He leaned into four keys for growing the agency and navigating the pivot: Aligning...
Jul 17, 2024•33 min•Ep 106•Transcript available on Metacast Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoes, you know the size of those shoes. My guest today, Taylor McMaster, has done exactly that, too. Today, she owns a fractional Account Management agen...
Jul 03, 2024•29 min•Ep 105•Transcript available on Metacast If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast – I bring along a few friends who have implemented four-day work weeks. You’ll get four different perspectives and four unique insights on this week's episode. This summer, we’re doing something different on the podcast by bringing you a few a-s...
Jun 19, 2024•12 min•Ep 104•Transcript available on Metacast To niche or not to niche? It’s a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out is challenging because agencies compete for general attention instead of being specific. So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work. In this week's podcast episode, I explore...
Jun 05, 2024•12 min•Ep 103•Transcript available on Metacast How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. At Agency Together, we’ve created a purposeful community where the intent is crystal clear: generating strategic collaborations and referrals ...
May 29, 2024•12 min•Transcript available on Metacast Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients. Referrals aren’t just about asking for business—they're about creating a culture and ecosystem that naturally encourages and rewards the sharing of opportunities. Remember, 84% of B2B decision-makers start the buying proc...
May 22, 2024•13 min•Ep 101•Transcript available on Metacast How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep. In part two of this mini-series on how to get more referrals, I unpack the top four referral sources every agency owner should know and include in their mar...
May 15, 2024•13 min•Ep 100•Transcript available on Metacast he podcast, I’ll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral process Breakfree from the challenges of generating more referrals effectively Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too. Don't miss out on transforming how you think about referrals. Show Links Connect with Audrey on Linkedin Join the Agency Together waitlist I’m open...
May 08, 2024•11 min•Transcript available on Metacast Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.” Invisible work is the critical yet often overlooked processes that you might be handling because you don’t know how to get it off your plate. Your invisible work wastes valuable time and keeps you working in your business instead of on...
May 01, 2024•11 min•Ep 98•Transcript available on Metacast Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. It’s a common bottleneck, and in this episode, we’ll explore how to effectively stop jumping back in a...
Apr 24, 2024•11 min•Ep 97•Transcript available on Metacast How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back. How can you tell if your pursuit of quick success obscures your strategic vision? Sometimes, i...
Apr 17, 2024•10 min•Ep 96•Transcript available on Metacast Is it a great idea or a shiny distraction for your business? How do you decide?” I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. Raise your hand if that’s you. New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. But shiny distractions, such as ne...
Apr 10, 2024•11 min•Ep 95•Transcript available on Metacast Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can’t deliver at the level you want. It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team. The struggle is made more difficult when you don’t know or don’t solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. I often hear agency owners express t...
Apr 03, 2024•11 min•Ep 94•Transcript available on Metacast What strategies are working for agencies that are leaders in their niche? ☝️It’s one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they’re not scattering their efforts; niche agencies use laser focus to their advantage. Even if you specialize in an industry or sector, you still need to maximize what sets you apart, especially when niches are competitive and the economy is changing. Whet...
Mar 27, 2024•11 min•Ep 93•Transcript available on Metacast What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise. So, what exactly are these lucrative niches? In this episode, I merge valuable insights from my work with niche-specific agencies and conversations with agency ...
Mar 20, 2024•8 min•Ep 92•Transcript available on Metacast What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don’ts of LinkedIn can feel like a puzzle. In this episode, you’ll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you. We dive into what’s working for content creation and engagement and explore how to avoid mistakes users commonly make on Linkedin. Whether LinkedIn has been your playground for a while or you’re just dippi...
Mar 13, 2024•40 min•Ep 91•Transcript available on Metacast 
