Should You Launch a Course for Your Agency? Start Here.
Episode description
Curious about adding a course to your agency model—but not sure if it’s worth it?
As agency owners, we’re always looking for smarter ways to scale.
Products. Templates. Digital assets.
The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.
But here’s the nuance we don’t talk about enough:
Courses don’t remove complexity.
They shift it—from service delivery to audience building, funnel building, and volume marketing.
That’s what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week’s Small But Mighty Agency podcast.
We unpack:
- Why he created a course for an audience his agency couldn’t serve
- How he validated the offer before building it
- The honest truth about course revenue and time savings
- Why low-ticket offers need high-volume marketing
- The double-strategy it takes to grow two different offers
🎧 Tune in if you're considering a digital product—and want the full picture of what it takes to do it well.
Resources & Links:
- Follow Kwadwo (pronounced QUĀY.jo) on Instagram: @quayjo
- Listen to The Art of Online Business podcast
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Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep128
Podcast Edits by Lindsay Curtis