Episode description
Episode description
To niche or not to niche? It’s a very relevant question to agency owners.
As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up.
Standing out is challenging because agencies compete for general attention instead of being specific.
So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work.
In this week's podcast episode, I explore the five key advantages niche agency owners are capitalizing on today.
We’re examining what niche agency owners leverage in a noisy market to achieve substantial and sustainable growth.
We’ll get into:
- If you’re a niche agency, are you taking advantage of these five benefits that make generating leads easier for niche agencies right now?
- If you’re hesitating to niche, do these hesitations resonate, and how do you rethink the hesitation?
Tune in, and let's get started!
Show Links
Access a curated referral network to help niche agency owners get more referrals with strategic collaborations.
Do you want a network and community that helps you collaborate strategically to get more referrals? Start here 👉 Take a look at Agency Together and see if you're the right fit.
Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep103
Podcast Edits by Lindsay Curtis